Interacciona - Consultores en comunicación
Interacciona - Consultores en comunicación is a public relations agency based in Uruguay (founded 2005).
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About Interacciona - Consultores en comunicación
Interacciona - Consultores en comunicación has built a reputation over nearly two decades as a specialist in institutional communications management, with a particular strength in media and public opinion auditing. Based in Montevideo, Uruguay, the firm was founded in 2005 and has developed a methodology that combines rigorous research with practical communication strategies. Their approach is grounded in the belief that effective communications should directly support corporate and brand reputation, rather than simply generating visibility for its own sake.
Core Expertise: Media Auditing and Public Opinion Analysis
What distinguishes Interacciona - Consultores en comunicación from many other PR agencies in Uruguay is their systematic approach to monitoring and analyzing public discourse. The firm has developed a proprietary tool called the Monitor de Asuntos Públicos®, a monthly report that tracks a specific public issue across three dimensions: media analysis, public opinion ratings, and broader opinion research. This tool allows the agency to provide clients with structured, actionable intelligence rather than just anecdotal observations. The service is particularly valuable for organizations operating in regulated industries or those whose reputations are closely tied to public policy debates. Interacciona's team applies this analytical framework to help clients understand how their messages are being received and where adjustments might be needed.
Services and Specializations
Beyond their signature auditing work, Interacciona - Consultores en comunicación offers a comprehensive range of communication services. Their consulting practice covers corporate communication, internal communication, media relations, marketing communication, and crisis communication. They also provide specialized services in online communication, social media strategy, and reputation strengthening projects. The firm's crisis management capabilities are particularly noteworthy, as they combine real-time online monitoring with established protocols for managing reputational threats across digital platforms. Their services include:
- Corporate communication strategy and planning
- Internal communication programs and change management
- Media relations and press office management
- Crisis communication and risk management
- Online communication and social media strategy
- Media and public opinion auditing (Monitor de Asuntos Públicos®)
- Public affairs and government relations
- Reputation strengthening and image projects
- Content creation and institutional communication design
- Mergers and acquisitions communication support
- Corporate social responsibility program design and communication
Each service is delivered through a structured process that begins with research and analysis, ensuring recommendations are grounded in data rather than assumptions.
Strategic Partnerships and Client Profile
Interacciona - Consultores en comunicación is associated with Llorente & Cuenca, one of the largest communication consultancies in Spain and Latin America. This partnership gives the firm access to a network of over ten offices across the region, allowing them to support clients with international operations or cross-border communication needs. Despite this global reach, the agency remains deeply rooted in the Uruguayan market, understanding the nuances of local media, politics, and business culture. Their typical clients include corporations, public institutions, and organizations that require sophisticated communication management in complex regulatory or reputational environments. The firm is particularly well-suited for companies facing scrutiny from regulators, media, or public opinion, as well as those undergoing significant transitions such as mergers, leadership changes, or reputational challenges.
For organizations in Uruguay and beyond that need more than just press releases and social media posts, Interacciona - Consultores en comunicación offers a research-driven approach to communication that prioritizes strategic insight over tactical execution. Their combination of proprietary analytical tools, crisis management expertise, and regional reach through the Llorente & Cuenca network makes them a practical choice for clients who value evidence-based communication strategies. Whether a company is navigating a complex public policy debate, managing a reputational crisis, or simply seeking to understand how it is perceived by key stakeholders, Interacciona provides the analytical foundation and strategic guidance needed to make informed decisions.
Key facts
- Team size: 1-10 employees
- Headquarters: Uruguay
- SIC codes: 8742
Keywords & focus
Topics and areas Interacciona - Consultores en comunicación works with.
- consultoria en comunicacion & auditoria de medios y opinion publica
- consultoria en comunicacion
- auditoria de medios y opinion publica
- public relations & communications services
- gestión de crisis
- análisis de opinión pública
- informes de seguimiento
- monitoreo de imagen online
- comunicación estratégica
- análisis de opinión pública online
- monitoreo de plataformas
- informes sistematizados de asuntos públicos
- monitorización online
- management consulting
- relacionamiento con autoridades
- public relations
- gestión de imagen
- services
- estrategias en redes sociales
- estrategias de comunicación online
- proyectos de fortalecimiento reputacional
- proyectos de fortalecimiento de imagen
- diseño de comunicación
- content creation
- risk management
- consulting
- gestión de imagen en redes sociales
- gestión de crisis en medios digitales
- comunicación institucional
- análisis de información
- +23 more
Technologies
Mobile Friendly, WordPress.org, Google Font API, SoundCloud, Woo Commerce, Bootstrap Framework
Industries served by Interacciona - Consultores en comunicación
Interacciona - Consultores en comunicación works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Interacciona - Consultores en comunicación
Common questions and answers about Interacciona - Consultores en comunicación, their services, location, and how to work with them.
- Where is Interacciona - Consultores en comunicación located?
- Interacciona - Consultores en comunicación is headquartered in Uruguay.
- What services does Interacciona - Consultores en comunicación offer?
- Interacciona - Consultores en comunicación offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Interacciona - Consultores en comunicación serve?
- Interacciona - Consultores en comunicación serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Interacciona - Consultores en comunicación a verified PR agency?
- Interacciona - Consultores en comunicación is listed on Online PR. Verification status is shown on their profile.
- How can I contact Interacciona - Consultores en comunicación?
- You can visit their website at http://www.interacciona.com.uy
- How many reviews does Interacciona - Consultores en comunicación have?
- Interacciona - Consultores en comunicación has 0 client reviews with an average rating of 0.0 out of 5.
- When was Interacciona - Consultores en comunicación founded?
- Interacciona - Consultores en comunicación was founded in 2005.
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