Ispropress

Ispropress is a small Italian press office agency based in Verona, Italy, that has built a focused reputation around the wine, food, and trade fair sectors. With a team of six employees, the agency operates from its headquarters at 21 Vicolo Calcirelli in Verona, providing public relations and communications services primarily within Italy. The management team, led by Bernardetta Lonardi, Marta De Carli, and Simone Velasco, brings a specialized approach to media relations that is deeply rooted in the local and international dynamics of the agroalimentare and wine industries.

Specialist Expertise in Wine and Trade Fair Communication

Ispropress distinguishes itself through its deep knowledge of wine communication and the broader agroalimentare sector. The agency’s work frequently intersects with the wine tourism, denomination promotion, and wine export strategy segments, making it a natural partner for consortia and producers looking to strengthen their international presence. This specialization extends to managing press activities for major trade fairs, particularly those held at Veronafiere, such as Vinitaly 2025 and the International Wine and Spirits Exhibition. The agency’s familiarity with the economic and cultural landscape of the Veneto region allows it to craft narratives that resonate with both Italian and international audiences, often involving media coverage and media engagement for events like Sol2Expo.

How Ispropress Applies Its Skills

Beyond its core wine and food focus, Ispropress applies its public relations expertise to a range of industries, including automotive, turismo, tecnologia, and energia. The agency handles crisis management and media monitoring, ensuring clients maintain a consistent and positive presence across media and nuovi media. Its work in relazioni internazionali is particularly notable, as Ispropress has experience navigating the unione economica eurasiatica and other international markets, helping clients like the Valpolicella Consortium enhance their visibility. The agency also provides press office services that cover the full spectrum of media relations, from press distribution and comunicati stampa to rassegna stampa, effectively managing the flow of information for clients in the cultura and agricoltura sectors.

Services and Specialties

Ispropress offers a tailored suite of services that align with its niche expertise. While the agency’s primary focus is on press office and media relations, its capabilities are well-suited for clients seeking strategic communication support. Likely services include:

• Press office management and media relations
• Media monitoring and press distribution
• Wine communication and marketing
• Crisis management and reputation management
• Digital transformation and new media strategies
• International trade fair and event promotion
• Denomination and consortium communication
• Wine export strategy and international relations
• Content creation for comunicati stampa and rassegna stampa

Who They Work With and Who They Are a Good Fit For

Ispropress collaborates with notable partners such as Veronafiere and the Valpolicella Consortium, demonstrating its ability to serve both large trade organizations and specialized industry groups. The agency is a good fit for small to medium-sized businesses in the wine, food, and tourism sectors that require dedicated press office support and a strong focus on media engagement. It is particularly well-suited for organizations looking to expand their reach in international markets, especially those involved in wine export or trade fair participation. With its base in Verona, Italy, Ispropress offers a grounded, hands-on approach to public relations that prioritizes factual storytelling and consistent media coverage over flashy marketing tactics. For companies in the agroalimentare, automotive, or technology fields seeking a reliable partner for press office and crisis management, Ispropress provides a practical and experienced solution.