ITALKS Tutto attorno al cibo

ITALKS Tutto attorno al cibo was founded in Bologna, Italy, with a clear and specific mission: to tell the story of Italian food and agriculture in a way that is accessible, accurate, and engaging. The agency's name itself—"Tutto attorno al cibo," meaning "everything around food"—captures its holistic approach to food communication. Based in the heart of Emilia-Romagna, a region renowned for its culinary heritage, ITALKS Tutto attorno al cibo addresses a fundamental challenge: how to communicate the value of local, non-delocalizable products in a globalized market. The founders recognized that Italy's extraordinary biodiversity and food culture need a new kind of storytelling—one that is simple enough for a child to understand, certified by reliable sources, and delivered with a light, entertaining touch.

Core Philosophy and Approach

At its core, ITALKS Tutto attorno al cibo is driven by the belief that proper food communication can create real value for Italy and its producers. The agency focuses on education around nutrition and sustainability, aiming to build awareness that respecting food, farmers, and the land is essential for environmental protection. This philosophy shapes every project the agency undertakes. Rather than using traditional marketing jargon, ITALKS Tutto attorno al cibo emphasizes clarity and authenticity. The team in Bologna develops content that makes complex topics like the Mediterranean diet or supply chain quality accessible to broad audiences. This approach is particularly relevant for small and medium-sized producers who have excellent products but lack the tools to tell their stories effectively in a crowded digital landscape.

Services and Specialties

ITALKS Tutto attorno al cibo offers a range of communication services tailored specifically to the food and agriculture sector. Their work is built around three main pillars: digital storytelling, social media strategy, and territorial mapping. The agency's services include:

• Web series production: Creating innovative narrative formats that showcase products, producers, supply chains, and local businesses in an engaging way.
• Social media management and community building: Developing relationships and networks across platforms to amplify the stories of local food producers.
• Interactive territorial mapping: Producing detailed, interactive maps of specific regions, with points of interest that activate videos, photos, and informational cards about local food culture.
• Content strategy and storytelling: Crafting clear, certified, and entertaining narratives that make food education accessible to all ages.
• Brand communication for agri-food businesses: Helping companies communicate their values, production methods, and territorial roots effectively.

These services are designed to bridge the gap between traditional food knowledge and modern digital communication. The interactive mapping service, developed with a professional cartographer, is a particularly distinctive offering that allows users to explore a territory's food culture in a visual and immersive way.

Who Benefits from ITALKS Tutto attorno al cibo

ITALKS Tutto attorno al cibo is an ideal partner for a variety of clients in the food and agriculture ecosystem. Small and medium-sized producers in Italy who want to communicate their territorial roots and product quality will find the agency's approach particularly valuable. The same goes for local consortia, cooperatives, and food brands seeking to build stronger connections with consumers through authentic storytelling. Additionally, institutions and organizations focused on food education, sustainability, and regional development can leverage ITALKS Tutto attorno al cibo's expertise to create engaging content that resonates with both local and international audiences. Based in Bologna, the agency is well-positioned to serve clients throughout Emilia-Romagna and across Italy, offering a fresh perspective on how to talk about food in a way that is both informative and enjoyable.