It's a Shovel
It's a Shovel is a public relations agency based in Bath (founded 2017).
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About It's a Shovel
It's a Shovel is a boutique reputation management consultancy based in Bath, United Kingdom. Founded in 2017 by Jessica Whitcutt Fagan, the firm has developed a distinctive approach to corporate communications that it calls #ReputationWithPurpose. With a team of around 20 specialists, the agency works with clients ranging from multinational corporations to startup entrepreneurs, helping them align their public identity with measurable business outcomes.
Reputation as a strategic asset
At the core of It's a Shovel's methodology is the idea that reputation is not merely a defensive concern but a driver of commercial performance. The agency's framework integrates reputation management with purpose-driven strategy, aiming to create value for all stakeholders—not just shareholders. This approach is informed by the SDG Ambition framework, which encourages companies to leverage their resources for sustainable impact. Practically, this means It's a Shovel helps clients define their organisational purpose, communicate it effectively, and use the resulting reputational capital to support long-term growth. The agency's work spans both external communications and internal engagement, recognising that a company's reputation is shaped as much by employee experience as by public perception.
Services and capabilities
The agency offers a broad range of services that reflect its integrated view of communications. Its core offerings include strategic communications planning, employee engagement programmes, crisis and change management, marketing support, and creative services such as design, photography, and video production. It's a Shovel also provides internal communications consulting, helping organisations align their workforce around shared goals and values. Other capabilities include leadership branding, stakeholder engagement, and measurement frameworks that track reputation metrics and business impact. The team's expertise in value engineering and project management ensures that communications initiatives are not only creative but also efficient and results-oriented. Based on the agency's stated focus areas, likely services include:
- Strategic communications and corporate messaging
- Employee engagement and internal communications
- Crisis communications and change management
- Content marketing and social media strategy
- Brand management and leadership branding
- Reputation measurement and analytics
- Purpose and sustainability communications
- Creative production (design, photography, video)
It's a Shovel emphasizes an integrated approach, meaning these services are often combined into holistic programmes rather than offered as standalone projects. The agency's location in Bath, United Kingdom, gives it access to a talent pool in the South West while serving clients globally across multiple sectors.
Who they work with
It's a Shovel is best suited for organisations that recognise reputation as a strategic lever rather than a tactical function. The agency works with large multinationals, mid-sized companies, and entrepreneurs who are ready to invest in purpose-driven communications and stakeholder engagement. Its expertise in change management and crisis communications makes it a strong partner for companies undergoing transformation, such as mergers, restructurings, or shifts in corporate strategy. The agency's focus on measurement and metrics also appeals to clients who want clear evidence of return on investment from their communications efforts. For businesses in sectors where trust and public perception are critical—such as professional services, technology, or consumer goods—It's a Shovel offers a structured way to build and protect reputation over time. The consultancy's boutique size means clients receive senior-level attention and a tailored approach, rather than a one-size-fits-all solution.
Key facts
- Team size: 1-10 employees
- Headquarters: Kempthorne Lane, Bath, England, United Kingdom, BA2 5DX
- Address: Kempthorne Lane , Bath England United Kingdom BA2 5DX
- SIC codes: 8742
Keywords & focus
Topics and areas It's a Shovel works with.
- reputation management
- project management
- metrics
- content marketing
- value engineering
- internal communications
- digital
- brand management
- employee experience
- strategy
- integrated communications
- purpose
- sustainability
- social media
- marketing
- employee engagement
- external communications
- measurement
- corporate communications
- public relations
- change management
- public relations & communications services
- reputation
- reputation metrics and measurement
- stakeholder engagement
- employee motivation
- management consulting services
- leadership branding
- reputation with purpose in business
- courageous leadership
- +48 more
Technologies
Outlook, Slack, Mobile Friendly, Squarespace ECommerce, Google Tag Manager, YouTube, Remote
Industries served by It's a Shovel
It's a Shovel works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about It's a Shovel
Common questions and answers about It's a Shovel, their services, location, and how to work with them.
- Where is It's a Shovel located?
- It's a Shovel is headquartered in Bath.
- What services does It's a Shovel offer?
- It's a Shovel offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does It's a Shovel serve?
- It's a Shovel serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is It's a Shovel a verified PR agency?
- It's a Shovel is listed on Online PR. Verification status is shown on their profile.
- How can I contact It's a Shovel?
- You can visit their website at http://www.itsashovel.com
- How many reviews does It's a Shovel have?
- It's a Shovel has 0 client reviews with an average rating of 0.0 out of 5.
- When was It's a Shovel founded?
- It's a Shovel was founded in 2017.
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