İz İletişim

İz İletişim is a public relations and communications services company based in Istanbul, Turkey. Founded in 2010 by Nedim Özkan, the firm primarily serves the business sector, with a strong focus on institutional and corporate operations. The agency works across industries such as advertising and marketing, hospitality, and restaurants, providing tailored communications strategies that align with the specific dynamics of these sectors. With a team of approximately 69 employees and annual revenue around $5.4 million, İz İletişim has established itself as a notable player in the Turkish PR landscape. The agency is led by Group Directors Çağan Orhon and Eda Ertürk, who oversee a range of services designed to support business clients in managing their public image and stakeholder relationships.

Core Services and Specialties

İz İletişim offers a comprehensive suite of public relations services, many of which are reflected in its keyword focus areas. The agency’s expertise spans crisis management, social media management, media relations, and corporate reputation management. It also provides specialized services such as media training, corporate blog management, and influencer marketing, which are particularly relevant for clients in the hospitality and restaurant industries. Below is a list of likely services based on the agency’s stated capabilities:

• Kriz yönetimi (crisis management)
• Sosyal medya yönetimi (social media management)
• Medya iletişim yönetimi (media communications management)
• Lider iletişimi (executive communications)
• Kurumsal blog yönetimi (corporate blog management)
• Medya eğitimi (media training)
• Kurumsal itibar yönetimi (corporate reputation management)
• Ölçme ve değerlendirme (measurement and evaluation)
• Yaratıcı içerik (creative content)
• Influencer marketing
• Uluslararası iletişim yarışmaları (international communication competitions)
• Analytics
• İletişim stratejisi (communication strategy)
• Dijital dönüşüm iletişimi (digital transformation communication)
• Kurumsal sosyal sorumluluk projeleri (corporate social responsibility projects)
• Copywriting
• Branding
• Dijital iletişim (digital communication)

Methodology and Approach

İz İletişim approaches client work with a focus on strategic planning and measurable outcomes. The agency emphasizes the importance of analytics and measurement in evaluating the effectiveness of communication campaigns, which is evident from its inclusion of "ölçme ve değerlendirme" (measurement and evaluation) as a key service. The firm also engages in international communication competitions, such as those associated with Felis Ödülleri, suggesting a commitment to industry recognition and benchmarking against global standards. For corporate clients, the agency likely employs a structured methodology that begins with a thorough assessment of the client’s current reputation, followed by the development of a tailored communication strategy that integrates digital transformation, social media, and influencer partnerships. This approach is particularly suited for businesses in Istanbul’s competitive market, where maintaining a strong corporate image is essential for growth in sectors like hospitality and advertising.

Location and Market Context

Headquartered at 50 Tarlabasi Bulvari in Istanbul, Turkey, İz İletişim operates from a central location that provides access to a diverse client base across the city’s vibrant business districts. Istanbul, as a major economic hub, offers numerous opportunities for PR agencies to serve both local and international companies. The agency’s deep understanding of the Turkish market, combined with its expertise in corporate communications and digital transformation, positions it well to assist clients navigating the complexities of the local business environment. With a team of nearly 70 professionals, İz İletişim is large enough to handle multi-faceted campaigns while maintaining a focus on personalized service for its clients in the advertising, marketing, hospitality, and restaurant sectors.

İz İletişim is a good fit for businesses in Istanbul and across Turkey that require comprehensive PR and communications support, particularly those in the corporate, hospitality, and advertising industries. The agency’s strengths in crisis management, media relations, and digital communication make it suitable for companies looking to enhance their brand reputation and navigate complex stakeholder landscapes. Its focus on measurement and analytics also appeals to organizations that prioritize data-driven decision-making in their communications strategies.