Jacaranda Communications

Jacaranda Communications is a boutique public relations and communications agency based in Canberra, Australia. Founded in 2009 and owned by Katie Howe, the firm specialises in providing strategic counsel across a range of corporate communication disciplines. The agency works with both business and government clients, offering tailored approaches to internal communications, crisis communications, media relations, and corporate reputation management. With a focus on clarity and pragmatism, Jacaranda Communications positions itself as a practical partner for organisations navigating complex communication challenges.

Services and Specialties

Jacaranda Communications delivers a comprehensive suite of services designed to address the full spectrum of corporate communication needs. The agency’s core offerings include:

• Internal communications – helping organisations align staff messaging and culture
• Crisis communications – preparing for and managing reputational threats
• Strategic counsel – advising leadership on communication strategy and execution
• Government relations – navigating the public sector landscape in Canberra and beyond
• Social media strategy – developing and managing digital engagement plans
• CEO profiling – building the public profile of senior executives
• Corporate reputation – protecting and enhancing brand perception
• Event management – coordinating corporate and stakeholder events
• Media relations – securing coverage and managing press interactions
• Branding and messaging – refining core narratives and positioning

These services are delivered as standalone projects or as part of ongoing retainer relationships, depending on client needs. The agency’s flexible structure allows it to scale support up or down as required.

Who They Help

Jacaranda Communications primarily serves organisations operating in complex, stakeholder-rich environments. This includes private companies, government agencies, and not-for-profit entities that require sophisticated communication strategies. The agency’s Canberra base is significant, as the city is home to the Australian federal government, numerous national associations, and a dense network of public sector decision-makers. Clients often turn to Jacaranda Communications for its deep understanding of the local political and regulatory landscape, as well as its ability to bridge the gap between corporate and government communication needs.

The agency is particularly well-suited to mid-sized and growing organisations that lack in-house communication capacity but require expert guidance. Jacaranda Communications also works with larger entities that need specialised support for specific initiatives, such as a crisis response or a reputation management campaign.

Approach and Philosophy

The agency’s approach is grounded in the belief that one-size-fits-all solutions rarely work in corporate communications. Jacaranda Communications emphasises the importance of understanding each client’s unique industry, corporate culture, and specific challenges. This diagnostic phase allows the firm to develop strategies that are genuinely tailored rather than templated. The agency also prioritises clear, jargon-free communication—both in its own work and in the advice it gives clients. This practical orientation extends to its crisis work, where speed and clarity are often critical.

Katie Howe’s leadership brings a personal touch to the business. As an owner-operator, she is directly involved in client work, ensuring consistency and accountability. The agency’s small size allows it to be nimble and responsive, while still drawing on a network of trusted specialists when needed.

Location and Credentials

Based in Canberra, Australian Capital Territory, Jacaranda Communications is well-positioned to serve clients across the public and private sectors. The agency’s local knowledge is a key asset, particularly for organisations seeking to engage with government or influence policy discussions. Since its founding in 2009, the firm has built a reputation for reliability and strategic thinking. While it does not publish an extensive client list, its longevity in the market suggests a solid base of repeat business and referrals.

Jacaranda Communications is a good fit for organisations that value direct, hands-on service from an experienced practitioner. It is particularly suited to those in regulated industries, government-adjacent sectors, or any business that needs to manage its reputation with care. The agency’s boutique model means clients receive senior-level attention without the overhead of a large firm. For organisations in Canberra or those needing to navigate the Australian capital’s unique communication landscape, Jacaranda Communications offers a focused, credible option.