Jacqueline Duerinck Communicatie

Jacqueline Duerinck Communicatie, based in Utrecht, Netherlands, has carved out a distinct niche in the Dutch communications landscape since its founding in 2009. The agency focuses on what it describes as "complex projects," temporary management roles, and consultancy assignments, rather than offering a broad menu of everyday PR services. This specialization means the agency is typically brought in when an organization’s internal or external communication challenges require experienced, senior-level thinking—often around digital transformation, internal branding, or strategic workforce messaging.

Core Expertise in Digital and Internal Communication

The agency’s work is built on three interconnected pillars: digital communication management, internal communication, and employer branding (arbeidsmarktcommunicatie). Jacqueline Duerinck Communicatie is particularly known for handling large-scale digital projects, such as developing and implementing intranet platforms, automating marketing communication processes (including brand consistency via MRM systems), and managing the full cycle of digital communication channels. The team also takes on temporary management roles, stepping in to lead communication departments or specific programs during transitions or restructuring. This hands-on, interim approach allows the agency to embed itself within a client’s team, providing both strategic direction and operational execution.

Services and Specialties

The agency’s service offerings reflect its focus on high-impact, project-based work. Typical engagements include:

• Project and program management for digital communication (internet, intranet, marketing automation)
• Interim management of communication teams or departments
• Internal branding campaigns and change communication programs
• Employer branding strategy, positioning, and campaign execution
• Vendor management and agency selection processes
• Restructuring and optimization of internal media mixes (print, digital, face-to-face)
• Intranet and portal development, including knowledge management

These services are delivered with a strong emphasis on process and structure, often involving coaching of in-house teams or guiding organizations through reorganization trajectories. Jacqueline Duerinck Communicatie does not position itself as a full-service communications agency but rather as a specialized partner for specific, often complex, assignments.

Client Profile and Collaboration Style

Given its location in Utrecht, Netherlands, and its focus on corporate and internal communication, the agency typically works with mid-sized to large organizations undergoing significant change. These might be companies implementing new digital tools, merging departments, or seeking to improve their employer brand to attract talent in a competitive market. The agency’s consultancy model means it often works side-by-side with existing communication teams, providing expertise that may be missing internally. Clients value the agency’s ability to quickly assess a situation, propose a clear plan, and execute it without needing extensive onboarding. Jacqueline Duerinck Communicatie is a good fit for organizations that need senior-level communication leadership on a project basis, particularly those dealing with digital transformation, internal culture shifts, or employer branding challenges. For companies in the Utrecht region or elsewhere in the Netherlands that require a pragmatic, experienced partner for a discrete, high-stakes communication project, this agency offers a focused and effective solution.