JBOSQUED Comunicación

JBOSQUED Comunicación is an independent public relations and communications agency based in Madrid, Spain. Founded by Jaime Bosqued, the agency brings a deep understanding of business media to its work, having been built on years of experience in economic journalism. The agency focuses on helping companies—particularly small and medium enterprises—gain visibility in the business press and among investor audiences.

Services and Specialties

JBOSQUED Comunicación offers a range of public relations and communications services tailored to the needs of business clients. While the agency does not publish a full service list, its background suggests a focus on strategic media relations, content creation, and reputation management. Based on its specialization in business journalism, the agency likely provides the following services:

• Media relations and press outreach for business and economic outlets
• Press release writing and distribution for corporate announcements
• Thought leadership and bylined article placement in business publications
• Crisis communication and reputation management for SMEs
• Investor relations support, including messaging for earnings calls and shareholder communications
• Content strategy for corporate blogs, newsletters, and annual reports
• Event support for business conferences, product launches, and investor meetings

These services reflect the agency's core strength: helping businesses navigate the specific demands of financial and business media, where accuracy, timeliness, and relevance are critical.

Target Clients and Industry Focus

JBOSQUED Comunicación primarily serves small and medium enterprises (pymes) in Spain, with a particular focus on companies that need to communicate effectively with investors, executives, and business decision-makers. The agency’s founder, Jaime Bosqued, spent much of his career in economic journalism, giving the agency an insider’s perspective on what business reporters and editors look for in a story. This makes JBOSQUED Comunicación a strong fit for companies in sectors such as finance, technology, manufacturing, professional services, and other B2B industries. The agency understands the informational gaps that small and medium businesses often face when trying to reach media audiences, and it works to bridge those gaps through targeted communications strategies.

Approach and Philosophy

What sets JBOSQUED Comunicación apart is its hands-on, founder-led approach. Jaime Bosqued remains directly involved in client work, ensuring that each campaign benefits from his editorial experience and media contacts. The agency’s philosophy centers on understanding the specific needs of business media—such as the need for data-driven stories, clear financial information, and executive commentary—and aligning client messaging accordingly. Rather than pursuing broad media coverage, JBOSQUED Comunicación focuses on quality placements in outlets that matter to investors and business leaders. This targeted approach helps clients build credibility within their industries without wasting resources on irrelevant press coverage.

Location and Credentials

Based at 14 Calle de los Hermanos Machado in Madrid, Spain, JBOSQUED Comunicación operates from the heart of the country’s business and media capital. Being located in Madrid gives the agency proximity to Spain’s major economic newspapers, business magazines, and financial news desks. This geographic advantage allows JBOSQUED Comunicación to maintain strong relationships with journalists and editors who cover the Spanish business landscape. While the agency does not publicly list a client roster or case studies, its independent status and founder’s background suggest a lean, boutique operation that prioritizes personalized service over volume.

Who This Agency Is a Good Fit For

JBOSQUED Comunicación is best suited for small and medium-sized businesses in Spain that need professional PR support but may not have the budget for a large international agency. It is also an excellent choice for companies seeking to improve their visibility in business media, particularly those that want to attract investor attention or position their executives as thought leaders. The agency’s focus on economic and business journalism means it is less ideal for consumer brands or companies targeting lifestyle, entertainment, or general-interest audiences. For any business in Madrid or across Spain that values deep media expertise and a personal touch, JBOSQUED Comunicación offers a credible and experienced partner.