JLF Strategy & Communications

JLF Strategy & Communications was founded by Jessica Freifeld, a veteran communications strategist who identified a gap in the market for highly specialized, boutique-level counsel at the intersection of healthcare and technology. After spending over 16 years navigating the complexities of global public health and health tech—first at a leading PR agency and then in-house at a Fortune 50 pharmaceutical company—Freifeld launched her own consultancy in New York, United States. The firm was born from the recognition that mission-driven companies and executives working on transformative innovations often require more than just standard press releases; they need nuanced, strategic communications that can translate complex scientific and technological breakthroughs into compelling narratives that resonate with patients, investors, and regulators.

Current Focus and Core Philosophy

Today, JLF Strategy & Communications operates as a boutique consultancy based in New York City, with a sharp focus on mission-driven organizations operating at the intersection of healthcare and technology. The firm’s work centers on helping companies and executives articulate their vision in a crowded, competitive landscape—particularly in areas like artificial intelligence, data science, and digital health. Rather than offering a one-size-fits-all approach, JLF Strategy & Communications provides high-touch, strategic counsel that is deeply tailored to each client’s unique challenges and opportunities. The firm’s philosophy is rooted in the belief that effective communications can directly impact patient outcomes and business results, making it a trusted partner for those aiming to save and improve lives through innovation.

Services and Specialties

JLF Strategy & Communications offers a comprehensive suite of services designed to support clients through every stage of their communications journey. While the firm’s expertise is broad, it is particularly adept at helping companies navigate the nuanced demands of healthcare and technology sectors. Typical services include:

• Communications strategy development and execution
• Thought leadership and executive visibility programs
• Global media engagement and spokesperson training
• Issues management and crisis communications
• Brand and reputation management
• Stakeholder engagement and event management
• Strategic counsel for senior leaders and C-suite executives

These services are delivered with a hands-on approach, ensuring that each client receives the personalized attention that larger agencies often struggle to provide. Whether the goal is to launch a breakthrough innovation, elevate a founder’s profile, or navigate a sensitive reputational issue, JLF Strategy & Communications works closely with clients to develop clear, actionable plans that build trust and drive impact.

Who Benefits from JLF Strategy & Communications

JLF Strategy & Communications is an ideal fit for mission-driven companies and executives in the healthcare and technology sectors who are looking to cut through the noise and connect with their most important audiences. This includes startups and scale-ups working on innovative therapies, digital health platforms, or AI-driven diagnostic tools, as well as established organizations seeking to refresh their brand narrative or manage a complex communications challenge. The firm is also well-suited for C-suite leaders who need strategic counsel on thought leadership, media relations, or crisis preparedness. For those who value a close, collaborative partnership and a deep understanding of the healthcare and tech landscapes, JLF Strategy & Communications offers a level of expertise and dedication that is hard to find elsewhere. Based in New York, United States, the firm serves clients across the country and globally, always with a focus on turning complex ideas into stories that matter.