Juliette Group

Juliette Group (JGroup) is a boutique creative communications agency headquartered in Los Angeles, United States, with a second office in New York City. Founded by Juliette Levy, the agency has carved out a focused niche in the beauty and wellness sectors, where it applies a digital-first, culturally attuned approach to public relations and brand development. Unlike larger, generalist firms, Juliette Group operates with a small, hands-on team that prioritizes expert-driven storytelling, helping brands not just gain visibility but embed themselves in relevant cultural conversations.

Specialist Expertise in Beauty, Wellness, and Lifestyle

Juliette Group’s core strength lies in its deep specialization within beauty, wellness, and lifestyle brands. The agency understands that these industries are driven by authenticity, visual appeal, and cultural relevance, which requires a nuanced approach to communication. Juliette Group focuses on building brand identity from the ground up—whether for a new entrant or a brand seeking repositioning. The agency’s work often involves crafting narratives that resonate with modern consumers, emphasizing values like sustainability, inclusivity, and personal care. This specialization is reflected in its track record: Juliette Group has successfully launched and promoted notable names like rhode (the skincare line by Hailey Bieber), amika (a professional haircare brand), and Olive & June (a nail care brand), helping each achieve significant recognition and media buzz.

How Juliette Group Applies Its Approach

The agency’s methodology centers on a digital-first strategy that blends traditional PR with modern tactics. Juliette Group leverages media relations to secure placements in top-tier outlets, but it also excels in influencer seeding and celebrity branding, a critical component for beauty and wellness brands. The team creates brand storytelling campaigns that go beyond press releases, weaving narratives around product launches, founder stories, and cultural moments. For example, Juliette Group often integrates experiential marketing and event production to create immersive brand experiences, from pop-ups to product launches, that generate organic social media traction. This dual focus on earned media and experiential activation allows the agency to build sustained brand awareness rather than one-off spikes. The firm has been recognized as a finalist for Best Public Relations Agency in the BeautyMatter Awards for two consecutive years and has been featured in Fast Company's Most Innovative Companies list, underscoring its effectiveness in the competitive beauty and wellness space.

Services Offered by Juliette Group

Juliette Group provides a comprehensive suite of services tailored to beauty, wellness, and lifestyle brands. While the agency does not list every service publicly, based on its industry focus and keywords, its likely offerings include:

• Brand development and brand building, including brand identity creation and brand launch strategy
• Public relations and communications services, including media relations and media placements
• Influencer seeding and influencer collaborations
• Content creation for digital and social channels
• Experiential marketing and event production
• Celebrity branding and cultural relevance consulting
• B2B communications for beauty industry clients

These services are designed to work in concert, from initial brand strategy through to ongoing media buzz and cultural relevance. Juliette Group’s small team allows for close collaboration, ensuring that every campaign is cohesive and aligned with the brand’s core identity.

Who Juliette Group Works With

Juliette Group is an excellent fit for beauty, wellness, and lifestyle brands that are looking for a hands-on, boutique agency with deep industry knowledge. The agency is particularly well-suited for startups and emerging brands seeking to launch with a strong narrative, as well as established brands aiming to refresh their image or enter new cultural conversations. Founders and marketing teams who value strategic storytelling over volume-driven PR will find Juliette Group’s approach aligned with their needs. Given its base in Los Angeles and New York, the agency is ideal for brands targeting U.S. consumers, especially those in the beauty and wellness space. While Juliette Group is a small firm, its focus on quality over quantity and its proven track record with high-profile clients make it a compelling choice for brands that want to build lasting cultural relevance.