Julissa Arce

Founded in 2015, Julissa Arce emerged from a deeply personal mission to amplify the voices of immigrants and advocate for social justice. Based in Gering, Nebraska, United States, the agency was established by Julissa Arce herself, a prominent immigrant rights advocate, author, and speaker. The founding context stems from her own experiences as an undocumented immigrant and her subsequent work in public affairs, which revealed a critical need for strategic communications that humanize complex social issues. Unlike traditional PR firms focused solely on corporate branding, Julissa Arce was built to bridge the gap between advocacy and effective storytelling, leveraging public speaking and writing to drive meaningful change.

Current Focus and Core Expertise

Today, Julissa Arce operates at the intersection of public relations, public affairs, and social justice. The agency specializes in crafting narratives that challenge stereotypes and influence policy, with a particular emphasis on immigrant rights and equity. Its work in Gering serves as a base for national and international campaigns, often collaborating with nonprofits, grassroots organizations, and foundations. The team’s deep understanding of writing and public speaking allows them to transform complex legal and social issues into accessible, compelling messages. While the agency’s roots are in advocacy, its skills are broadly applicable to any organization seeking to build trust and authority through authentic communication.

Services and Specialties

Julissa Arce offers a suite of services centered on strategic communications and public engagement. Below are the key areas where the agency provides expertise:

• Public relations & communications strategy, including media relations and crisis communication
• Public affairs and policy advocacy, with a focus on social justice and immigrant rights
• Writing services, such as op-eds, speeches, press releases, and content marketing
• Public speaking training and keynote preparation for leaders and advocates
• Brand storytelling and narrative development for mission-driven organizations
• Social media strategy to amplify campaigns and build community

These services are tailored to help clients navigate complex public conversations, from legislative battles to cultural shifts. Julissa Arce’s approach emphasizes clarity and empathy, ensuring that every message resonates with target audiences while maintaining integrity.

Who Benefits Most from Julissa Arce

The agency is an ideal partner for nonprofits, advocacy groups, and foundations working on immigration, social justice, or human rights issues. It also serves authors, speakers, and thought leaders who need support in building their personal brand or amplifying their message. Organizations based in Gering or elsewhere in the United States seeking to connect with diverse communities or influence public policy will find Julissa Arce’s expertise particularly valuable. By combining strategic communications with a deep commitment to equity, the agency helps clients not only tell their stories but also drive tangible change. Whether you are launching a campaign, preparing for a high-stakes speech, or navigating a media landscape, Julissa Arce provides the tools and perspective to succeed.