Juno Public Relations

Juno Public Relations is a boutique communications agency based in Stockholm, Sweden, specializing in public relations and communications with a strong focus on sustainability and social impact. Founded in 2014, the agency operates at the intersection of opinion formation and marketing communications, aiming to foster a more conscious and sustainable culture through innovative strategies. With an office at 61 Skanegatan in Stockholm, the team works across industries where consumer impact is significant, making complex environmental and social issues accessible and engaging for diverse audiences.

Specialized Services for Sustainability and Consumer Impact

Juno Public Relations offers a tailored suite of services designed to bridge the gap between brand messaging and meaningful societal change. The agency excels in areas where communication can drive real-world behavior, particularly in climate action, sustainable change, and environmental awareness. Key service areas include:

• Strategy and planning for sustainability-focused campaigns
• Creative concept development with news value
• Media relations and opinion forming
• Crisis management and reputation building
• Event management and activation
• Influencer marketing and digital marketing
• Media training and personal branding
• Project management for social impact initiatives
• Press release writing and distribution
• Consumer impact and B2C communication

These services are delivered with an emphasis on making sustainability topics relatable and engaging. Juno Public Relations uses creative contexts and compelling narratives to help people connect with issues like climate action, upcycled wines, and environmental conservation. The agency’s work often involves translating technical or abstract concepts into stories that resonate with general audiences, thereby driving both brand awareness and positive societal change.

Methodology: Creative Communication for Real Change

The methodology of Juno Public Relations is rooted in the belief that effective communication can transform public opinion and consumer behavior. The agency approaches each project by first understanding the core issue—whether it’s wine waste, trail restoration, or broader environmental awareness—and then crafting a strategy that blends creativity with strategic media outreach. Juno focuses on “opinion forming” as a key outcome, meaning their campaigns are designed not just to inform but to shift perspectives and inspire action. This is achieved through a combination of campaign strategy, media relations, and digital marketing, all while maintaining a strong ethical backbone. The agency’s notable projects, such as the Naturbonusen 2024 initiative with Naturkompaniet (which aims to restore hiking trails in Sweden) and the Återvin collaboration with Fotografiska (addressing wine waste through upcycling), exemplify this hands-on, impact-driven approach. By working closely with clients in sectors like retail, culture, and consumer goods, Juno Public Relations ensures that sustainability communication is both authentic and effective, avoiding greenwashing in favor of tangible outcomes.

Location and Local Expertise

Headquartered in Stockholm, Sweden, Juno Public Relations benefits from being in one of Europe’s most sustainability-conscious markets. The agency’s location at 61 Skanegatan places it in the heart of Stockholm’s creative and business districts, allowing for close collaboration with local brands, NGOs, and cultural institutions. Sweden’s strong tradition of environmental stewardship and social responsibility aligns perfectly with Juno’s mission, and the agency leverages this context to develop campaigns that resonate deeply with Swedish consumers. At the same time, the agency’s expertise in sustainability communication and social impact campaigns has a global relevance, making it a valuable partner for organizations looking to expand their reach beyond Scandinavia. The team’s fluency in both local and international media landscapes ensures that clients can navigate opinion forming and public relations effectively, whether targeting a domestic audience or a broader European one.

Who Juno Public Relations Is a Good Fit For

Juno Public Relations is best suited for organizations that prioritize sustainability, social responsibility, and consumer impact. This includes companies in the retail, food and beverage, culture, and outdoor sectors that want to communicate their environmental efforts authentically. Non-profits, social enterprises, and brands launching products with a sustainability angle—such as upcycled wines or eco-friendly outdoor gear—will find the agency’s expertise particularly valuable. Additionally, businesses seeking to build brand awareness through opinion forming and creative campaigns that go beyond traditional advertising will benefit from Juno’s integrated approach. With a strong track record in B2C communication and event management, the agency is also a good match for organizations planning high-impact launches or awareness campaigns. Ultimately, any client looking for a PR partner that combines strategic thinking with a genuine commitment to positive societal development will find a capable ally in Juno Public Relations.