Justine Robert | Social Media Manager

Justine Robert | Social Media Manager is a freelance social media specialist based in Paris, France, offering tailored public relations & communications services primarily for the tourism, hospitality, and environmental protection sectors. The agency focuses on building and executing social media strategies that help brands connect with their audiences through organic content, paid advertising, influencer relations, and performance analysis.

Services Offered

Justine Robert | Social Media Manager provides a comprehensive suite of social media and communications services designed to meet the needs of businesses in tourism, hospitality, and eco-conscious industries. Core offerings include social media strategy development, where she crafts customized plans to align with brand goals and target audiences. She also manages paid advertising campaigns on platforms like Instagram, Facebook, and LinkedIn to maximize reach and engagement. Content creation is a key strength, encompassing custom visuals, photography, short video edits, and blog articles that reflect each client’s unique identity. Additionally, she handles community management—animating and moderating social media accounts to foster meaningful interactions—and influencer relations, connecting brands with relevant influencers for authentic partnerships. Performance tracking and reporting are integral to her process, with detailed KPI analysis to measure impact and refine strategies over time.

• Social media strategy development
• Paid social media advertising campaigns
• Account management and community animation
• Custom content creation (visuals, photos, short videos, blog posts)
• Influencer relations and outreach
• Performance analysis and KPI reporting

Who They Help

Justine Robert | Social Media Manager primarily serves clients in the tourism and hospitality sectors, including hotels, travel agencies, tour operators, and destination marketing organizations. She also works with businesses and nonprofits focused on environmental protection, such as eco-tourism initiatives, sustainable brands, and conservation groups. Her experience in these niches allows her to understand the specific communication challenges and opportunities they face—from showcasing unique travel experiences to promoting eco-friendly practices. By targeting these industries, she helps clients build brand awareness, drive bookings or donations, and cultivate loyal communities around shared values like sustainability and adventure.

Approach and Process

Justine Robert | Social Media Manager takes a personalized approach to each project, starting with a free consultation to understand the client’s goals, industry, and target audience. She then develops a bespoke strategy that may include content calendars, ad budgets, and influencer collaborations. Her process emphasizes transparency and collaboration, with regular reporting on key performance indicators to ensure campaigns stay on track. Based in Paris, France, she is accessible for both local and remote clients, offering flexible communication via email or video calls. This client-centric method ensures that every strategy is adapted to the specific needs of the business, rather than relying on generic templates.

For businesses in tourism, hospitality, or environmental protection seeking a dedicated social media partner, Justine Robert | Social Media Manager offers a practical, results-oriented service from Paris, France. Her focus on personalized strategies and performance tracking makes her a suitable choice for small to medium-sized enterprises looking to strengthen their online presence without the overhead of a full in-house team.