KBS Strategies

KBS Strategies is an integrated strategic communications agency based in Abu Dhabi, United Arab Emirates, founded in 2006 and led by CEO Kawthar Bin Sulayem. The agency focuses on high-level strategic advisory, business intelligence, international affairs, and reputation and crisis management. With over a decade of experience, KBS Strategies connects global stakeholders with the UAE, GCC, Middle East, and African markets, providing tailored strategies that align with the vision of local and federal governments. The agency’s work is grounded in planning and management, media relations, digital media strategy, and community engagement and outreach, making it a trusted partner for navigating complex regional dynamics.

Services and Specialties

KBS Strategies offers a comprehensive suite of services designed to address the most challenging communication and strategic needs. While the agency is known for its high-level advisory work, its core capabilities span the full spectrum of public relations and communications. Typical services include:

• Strategic advisory and planning for complex global challenges
• Business intelligence and market insights
• International affairs advisory and geopolitical risk analysis
• Reputation and crisis management
• Media relations management and press office support
• Digital media strategy and content development
• Community engagement and stakeholder outreach
• PR strategy planning and campaign execution
• Government relations and public affairs
• Sustainability and ESG communications

In 2023, KBS Strategies formed a strategic partnership with Marlow Global, expanding its capabilities in addressing political interference, regulatory challenges, and sustainability issues. This collaboration enhances the agency’s ability to serve clients operating in high-stakes environments.

Clients and Industries Served

KBS Strategies serves a diverse clientele, including private sector companies, governmental entities, and international organizations. The agency’s expertise is particularly valuable for clients seeking to navigate the political, economic, and cultural landscape of the Middle East and Africa. Its work often involves connecting international stakeholders with local and federal government bodies in the UAE and the broader GCC region. The agency also supports businesses looking to expand into emerging markets, providing strategic counsel on regulatory issues, market entry, and reputation building. Given its focus on international affairs and crisis management, KBS Strategies is a strong fit for organizations facing complex geopolitical challenges or needing to manage high-profile communications in sensitive contexts.

Approach and Philosophy

KBS Strategies takes a bespoke, intelligence-driven approach to communications. The agency emphasizes deep research and analysis, combined with local knowledge of the UAE and Middle East, to craft strategies that are both culturally relevant and strategically sound. The team works closely with clients to understand their unique objectives, whether that involves shaping public policy, managing a crisis, or building long-term brand equity. By integrating business intelligence with public relations, KBS Strategies helps clients anticipate risks and seize opportunities in a rapidly changing environment. The agency’s partnership with Marlow Global further strengthens its ability to address cross-border issues, offering clients a global perspective grounded in regional expertise.

Location and Credentials

Headquartered at Yas Drive in Abu Dhabi, United Arab Emirates, KBS Strategies is strategically positioned in the heart of the region’s political and economic capital. The agency’s deep roots in Abu Dhabi allow it to maintain strong relationships with key government entities, business leaders, and media outlets across the UAE and the wider Middle East. Founded in 2006, the agency has built a reputation for handling sensitive and high-stakes communications, making it a go-to partner for organizations that require discretion, strategic depth, and local intelligence. For any company or government entity looking to engage effectively with the UAE, GCC, or African markets, KBS Strategies offers a rare combination of strategic advisory, crisis management, and public relations expertise.

KBS Strategies is an excellent fit for multinational corporations, government agencies, and non-profit organizations that need to navigate the complex political and business environment of the Middle East and Africa. Its focus on high-level advisory and crisis management makes it particularly suited for clients with significant reputational risk or those entering new markets. The agency’s blend of local insight and global partnerships ensures that clients receive tailored, actionable strategies that align with both regional realities and international best practices.