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Ketchum

Ketchum is a public relations agency based in Hong Kong (founded 1923).

Hong Kong Founded 1923 501+ employees

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About Ketchum

Ketchum is a global full-service communications consultancy headquartered in New York, United States, with a history dating back to 1923. The firm operates across 14 industry sectors and 13 communications specialties, serving clients in healthcare, financial services, consumer technologies, automotive, aerospace, food and agriculture, travel and hospitality, and more. Its work spans B2B communications, government relations, and corporate communications, with a strong emphasis on data-driven strategies and integrated solutions.

Services and Specialties

Ketchum offers a broad range of services tailored to its diverse client base. These include strategic consulting, executive advisory, financial communications, public affairs, crisis management, influencer marketing, and sustainability strategies. The firm is particularly known for its expertise in food marketing and reputation management, as well as its work in stakeholder engagement. Below is a list of key service areas:

  • Strategic consulting and executive advisory
  • Financial communications and investor relations
  • Public affairs and government relations
  • Crisis management and reputation management
  • Influencer marketing and social media strategies
  • Data-driven analytics and measurement
  • Creative storytelling and brand positioning
  • Healthcare communications and medical education
  • Corporate communications and internal engagement
  • Sustainability and environmental, social, and governance (ESG) strategies

Methodology and Approach

Ketchum has evolved from a traditional public relations agency into a data-driven organization that emphasizes a human-centered approach. The firm focuses on understanding audience behaviors and motivations to address business challenges and deliver measurable results. This methodology combines empathy with innovation, using analytics to inform creative storytelling and integrated campaign strategies. Ketchum’s team of over 2,200 experts in more than 70 countries applies this approach across industries, from consumer technologies to aerospace communications, ensuring that each solution is client-focused and grounded in research. The firm celebrated its 100th anniversary in 2023 with a brand refresh and new offerings, reinforcing its commitment to diversity, equity, and inclusion.

Location and Reach

Based at 1285 6th Ave in New York, United States, Ketchum leverages its headquarters as a hub for global operations. The New York office serves as the central point for strategic leadership, while the firm’s international network allows it to execute campaigns across markets. This location provides access to a diverse talent pool and proximity to key clients in industries such as financial services, media, and technology. Ketchum’s presence in New York also enables it to engage with major media outlets and industry influencers, enhancing its ability to manage reputation and drive stakeholder engagement.

Ketchum is a strong fit for organizations seeking a data-informed, human-centered communications partner with deep expertise across multiple sectors. Its integrated approach and global reach make it suitable for companies facing complex challenges in reputation management, crisis response, or market expansion. With a track record of award-winning campaigns for brands like Gillette and Wendy’s, Ketchum offers a blend of creativity and analytical rigor that appeals to clients in both traditional and emerging industries.

Key facts

  • Team size: 501+ employees
  • Headquarters: 1285 6th Ave, New York, New York, United States, 10019-6008
  • Address: 1285 6th Ave , New York New York United States 10019-6008
  • Annual revenue: 500000000
  • SIC codes: 8742

Keywords & focus

Topics and areas Ketchum works with.

  • communications
  • public relations
  • communicatinos
  • pr
  • govenrment relations
  • government relations
  • public relations & communications services
  • global communications consultancy
  • marketing
  • branding
  • corporate communications
  • data-driven strategies
  • analytics
  • b2b communications
  • influencer marketing
  • crisis management
  • integrated solutions
  • healthcare communications
  • financial services
  • automotive marketing
  • aerospace communications
  • consumer technologies
  • food and agriculture marketing
  • travel and hospitality
  • human-centered approach
  • business problem-solving
  • creative storytelling
  • client-focused
  • empathy
  • innovation
  • +74 more

Technologies

UltraDns, Amazon SES, Outlook, Pantheon, WP Engine, Slack, reCAPTCHA, WordPress.org, Mobile Friendly, Gravity Forms, Quantcast, Typekit, YouTube, ShareThis, Adobe Analytics, AI, Google Analytics 4 (GA4), Semrush, Facebook, Instagram, Pinterest, Snapchat, X, Taboola, TikTok, Outbrain, Linkedin Marketing Solutions, Google Ads, Microsoft Advertising

Industries served by Ketchum

Ketchum works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.

  • public relations & communications

Frequently asked questions about Ketchum

Common questions and answers about Ketchum, their services, location, and how to work with them.

Where is Ketchum located?
Ketchum is headquartered in Hong Kong.
What services does Ketchum offer?
Ketchum offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
What industries does Ketchum serve?
Ketchum serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
Is Ketchum a verified PR agency?
Ketchum is listed on Online PR. Verification status is shown on their profile.
How can I contact Ketchum?
You can visit their website at http://www.ketchum.com
How many reviews does Ketchum have?
Ketchum has 0 client reviews with an average rating of 0.0 out of 5.
When was Ketchum founded?
Ketchum was founded in 1923.

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