Kick It Out
Kick It Out is a public relations agency based in Maidenhead (founded 1993).
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About Kick It Out
Founded in 1993, Kick It Out emerged from a growing recognition that discrimination had no place in English football. Initially focused on tackling racism, the organization has since expanded its remit to address all forms of discrimination, including sexism, homophobia, and transphobia. Based in Maidenhead, United Kingdom, this charity and campaigning organization has become a central voice in the ongoing effort to make football accessible and welcoming for everyone, regardless of background or identity. Its work has evolved significantly over three decades, moving from simple awareness campaigns to a comprehensive program of education, reporting, and policy advocacy.
Current Focus and Approach
Today, Kick It Out operates at multiple levels of the sport, from professional clubs to grassroots community teams. The organization's core mission remains promoting equality, diversity, and inclusion across all aspects of football. It works closely with football authorities, clubs, players, fans, and community organizations to foster positive change. A key part of its strategy involves monitoring and reporting discrimination. During the 2024/25 season, the charity recorded numerous reports of discriminatory incidents in both professional and grassroots football, highlighting the ongoing need for vigilance and action. This data informs its campaigns and advocacy work, helping to shape policies that address the root causes of abuse and exclusion.
Services and Programs
Kick It Out delivers a range of services designed to educate, empower, and advocate. These include:
- Education programs for academy players, parents, and fans on equality and inclusion topics
- Online learning modules and resources for clubs and organizations
- Campaigns to promote inclusive environments and challenge discriminatory behavior, including anti-racism and anti-discrimination initiatives
- Reporting mechanisms for fans and participants to report incidents of discrimination
- Support for career pathways for underrepresented groups in football leadership and coaching
- Policy advocacy and collaboration with governing bodies to strengthen anti-discrimination rules
- Partnerships with football clubs to develop and implement equality action plans
- Events and workshops focusing on social change in sport, including fan education and youth programs
These services are not static; Kick It Out adapts its approach based on emerging issues, such as social media abuse, and works to ensure that its programs remain relevant and effective. The organization also produces regular reports on discrimination statistics, providing valuable data for the football community and policymakers.
Who Benefits and Why It Matters
The work of Kick It Out benefits a wide range of stakeholders. Players, coaches, and administrators at all levels gain from a more inclusive and respectful environment. Fans, particularly those from underrepresented groups, can feel safer and more welcome at matches and events. Clubs and football authorities benefit from guidance on implementing best practices in equality and diversity. The organization's advocacy for equality and its role in reporting discrimination help to hold the sport accountable. For any organization or individual involved in football—whether a professional club, a grassroots team, or a fan group—Kick It Out offers essential resources and a clear framework for promoting positive change. Its headquarters in Maidenhead, United Kingdom, serves as the hub for this nationwide effort, coordinating campaigns and partnerships that reach every corner of the football community. By focusing on education, reporting, and policy, Kick It Out continues to play a vital role in challenging discrimination and building a more equitable sport for future generations.
Key facts
- Team size: 11-50 employees
- Headquarters: 1 Windsor Road, Maidenhead, England, United Kingdom, SL6 1UZ
- Address: 1 Windsor Road , Maidenhead England United Kingdom SL6 1UZ
- Annual revenue: 4572000
- SIC codes: 8699
Keywords & focus
Topics and areas Kick It Out works with.
- public relations & communications services
- sports
- online learning
- inclusion programs
- social media abuse
- youth education programs
- football social campaigns
- leadership development
- equality
- discrimination in sport
- advocacy for equality
- social media
- partnerships
- fans for diversity
- racial abuse reporting
- policy advocacy
- advocacy
- civic and social organizations
- football equality
- education
- reporting
- events
- anti-discrimination policies
- non-profit organization management
- social change in sport
- diversity
- fan education
- football leadership diversity
- report discrimination
- anti-racism campaign
- +34 more
Technologies
Salesforce, Cloudflare DNS, Outlook, CloudFlare Hosting, Google Analytics Ecommerce Tracking, Google Play, Google Tag Manager, YouTube, Mobile Friendly, Salesforce CRM Analytics, Act!, Microsoft Dynamics, Microsoft Excel, Microsoft Office, Azure Logic Apps, Circle, MouseFlow, Adobe Creative Cloud, Adobe Premiere Pro, Adobe After Effects, Microsoft 365, Microsoft PowerPoint, Gem, Palantir Foundry,...
Industries served by Kick It Out
Kick It Out works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Maidenhead
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Frequently asked questions about Kick It Out
Common questions and answers about Kick It Out, their services, location, and how to work with them.
- Where is Kick It Out located?
- Kick It Out is headquartered in Maidenhead.
- What services does Kick It Out offer?
- Kick It Out offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Kick It Out serve?
- Kick It Out serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Kick It Out a verified PR agency?
- Kick It Out is listed on Online PR. Verification status is shown on their profile.
- How can I contact Kick It Out?
- You can visit their website at http://www.kickitout.org
- How many reviews does Kick It Out have?
- Kick It Out has 0 client reviews with an average rating of 0.0 out of 5.
- When was Kick It Out founded?
- Kick It Out was founded in 1993.
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