Kim Hovestad

Kim Hovestad was founded to address a specific and often overlooked challenge in the public relations and communications landscape: how to talk about high intelligence, or giftedness, in a way that is both accurate and accessible. The agency’s founding motivation stemmed from the realization that parents, educators, and professionals frequently struggle to find the right words when discussing the needs and experiences of highly gifted children and adults. Rather than offering generic PR services, Kim Hovestad carved out a niche focused on creating clear, compassionate, and practical communication tools for this unique audience.

Current Focus and Specialization

Today, Kim Hovestad remains dedicated exclusively to the field of public relations and communications as it relates to giftedness (HB, or hoogbegaafdheid). The agency’s work is centered on producing "praatplaten"—visual conversation aids that help structure discussions about giftedness. These tools are designed to bridge the gap between technical or emotional complexity and everyday understanding. The core mission is to empower parents and professionals to have more productive, less stressful conversations about the social, emotional, and educational aspects of high intelligence. By focusing on this single, deep subject area, Kim Hovestad has developed a specialized expertise that generalist PR firms cannot easily replicate.

Services and Capabilities

While the agency’s primary offering is the creation of conversation aids, its capabilities within the public relations and communications spectrum are broader. The following list outlines the likely services that support its core mission:

• Development of visual communication tools (praatplaten) for parents and educators
• Strategic messaging for organizations and professionals working with gifted individuals
• Content creation for blogs, guides, and educational materials on giftedness
• Workshop facilitation and training for schools and parent groups on effective communication
• Advisory services for nonprofits, schools, and therapists on how to discuss giftedness publicly
• Translation of complex psychological or educational concepts into plain language

These services are all tailored to the same overarching goal: improving the quality of dialogue around giftedness. Whether it’s helping a school communicate its gifted program to parents or assisting a therapist in explaining a diagnosis to a family, Kim Hovestad applies PR and communications principles to a very specific human need.

Who Benefits from This Approach

The agency is best suited for parents who feel uncertain about how to advocate for their highly intelligent child during school meetings or in social settings. It also serves professionals such as psychologists, teachers, and coaches who need reliable, clear materials to facilitate conversations with families. Organizations that run programs for gifted individuals, including nonprofits and private practices, can also benefit from the structured communication strategies offered by Kim Hovestad. The focus is always on practical outcomes: reducing misunderstandings, building confidence in conversations, and ensuring that the topic of giftedness is addressed with nuance rather than stigma.

For anyone seeking a PR and communications partner that understands the specific challenges of discussing high intelligence, Kim Hovestad provides a focused, empathetic, and highly practical solution. The agency’s work is a reminder that effective communication is not just about broadcasting a message, but about creating the tools that make meaningful dialogue possible.