King & Co PR

King & Co PR is a boutique communications consultancy based in Dubai, United Arab Emirates, established in 2022. The agency provides a focused range of public relations and communications services designed to help brands, particularly in the technology sector, grow their presence in the Middle East. Their offerings include media relations, strategic counsel and planning, content writing, media training, social media management, and event support. This set of capabilities allows them to support clients from initial brand awareness through to ongoing audience engagement.

Services and Specialties

The core services offered by King & Co PR are built around a full-spectrum communications approach. These include:

• Media relations and press outreach
• Strategic counsel and communications planning
• Content writing and copywriting
• Media training for executives and spokespeople
• Social media strategy and management
• Event support and coordination

Each of these services is tailored to the needs of technology-driven companies, with a strong emphasis on storytelling and newsjacking to drive media coverage and stakeholder engagement. The agency's focus on writing and editing ensures that all communications are polished and aligned with brand messaging.

Client Focus and Approach

King & Co PR primarily works with technology clients, including startups, scale-ups, and established tech brands looking to launch or expand in the Middle East. The agency also serves the consumer internet and information technology sectors. Their approach is hands-on and strategic, with a strong emphasis on understanding the local media landscape and cultural nuances. They aim to accelerate growth by impacting news agendas and telling brand stories that resonate with regional audiences. The agency's founder, Cheryl King, brings over 15 years of experience in technology and corporate communications, which informs a pragmatic, results-driven methodology. King & Co PR positions itself as a partner that combines international best practices with deep local market knowledge.

Location and Credentials

Operating from Dubai, United Arab Emirates, King & Co PR benefits from being at the heart of a major business and media hub. The agency's location allows it to serve clients across the Middle East, with a particular focus on the UAE and Gulf region. Being based in Dubai means the team has direct access to regional journalists, influencers, and business networks, which is critical for effective media relations and event support. The agency's credentials are built on the founder's track record of delivering award-winning campaigns for technology and corporate clients in both the Middle East and the UK. While young, King & Co PR has quickly established itself as a credible option for tech brands seeking a dedicated, boutique communications partner in a competitive market.

King & Co PR is a good fit for technology companies—particularly startups and scale-ups—that need a focused, experienced team to manage their public relations and communications in the Middle East. The agency is also suitable for international tech brands entering the region for the first time, as well as consumer internet and IT services firms looking to build or strengthen their local reputation. Their boutique size means clients receive direct attention from senior consultants, while their specialized focus ensures deep expertise in the tech sector. For any brand seeking a communications partner that understands both the technology landscape and the nuances of the Middle Eastern market, King & Co PR offers a practical, hands-on solution.