Kirsten Jassies

Kirsten Jassies is a public relations and communications agency based in Utrecht, Netherlands, that specializes in social media strategy, training, and content creation. The agency is best known for its deep expertise in short-form video platforms like Instagram, TikTok, and YouTube Shorts, offering hands-on training programs, keynote speaking, and published guides on building a visual brand. Kirsten Jassies combines practical social media know-how with a structured communications perspective, making the agency a go-to resource for professionals and businesses looking to strengthen their online presence through authentic, platform-native content.

Services and Specialties

Kirsten Jassies focuses on demystifying the fast-changing world of short-form video for organizations and individuals. The agency's core services revolve around training, strategy, and thought leadership in social media and digital communications. Based on the agency's profile and published works, typical services include:

• Instagram, TikTok, and short-form video training for teams and executives
• Social media strategy development and content planning
• Keynote speaking on social media trends, visual storytelling, and platform algorithms
• Brand positioning for Instagram and TikTok, including profile optimization
• Workshops on creating engaging video content with limited resources
• Consulting on public relations and communications strategies that integrate social channels
• Author-led programs based on the books "Instaproof" and "TikTologie"

These services are designed to give clients a repeatable system for producing content that resonates, rather than relying on viral luck. The agency's approach is highly practical, often involving live coaching sessions, feedback loops, and customized playbooks for different industries.

Who They Help and Their Approach

Kirsten Jassies primarily works with professionals, business owners, and communications teams who want to become confident, effective creators on visual platforms. The agency's training is especially valuable for those who feel overwhelmed by the pace of change on Instagram and TikTok, or who struggle to translate their brand voice into short, engaging videos. Clients often include marketing departments, PR agencies, entrepreneurs, and public figures from the Netherlands and beyond.

The agency's approach is grounded in the belief that social media success comes from understanding platform mechanics and human psychology, not from chasing trends. Kirsten Jassies emphasizes authenticity, consistency, and strategic storytelling over polished production. Training sessions are interactive and tailored to the client's existing knowledge level, with a strong focus on practical takeaways that can be implemented immediately. The agency also leverages the frameworks from Kirsten's books, "Instaproof" and "TikTologie", to provide a structured learning path that covers everything from profile setup to advanced content strategies.

Location and Credentials

Based in Utrecht, Netherlands, Kirsten Jassies operates from the heart of the Dutch media and communications landscape. Utrecht's central location and vibrant creative community make it an ideal base for an agency that works with clients across the country and internationally. The agency's founder is a recognized voice in the Dutch social media space, with a strong track record as a speaker at industry events and as the author of two practical guides that have helped thousands of users improve their Instagram and TikTok presence. Kirsten Jassies combines hands-on experience with a clear, no-nonsense teaching style that has earned the agency a loyal following among professionals who want to move beyond guesswork in their social media efforts.

For organizations and individuals seeking to build a more effective, sustainable presence on short-form video platforms, Kirsten Jassies offers a rare blend of strategic communications expertise and real-world social media execution. The agency is a strong fit for those who value actionable training over abstract theory, and who want to work with a specialist who understands both the PR side of messaging and the creative demands of platforms like Instagram and TikTok. Whether you're a solo entrepreneur in Utrecht or a communications team looking to upskill, Kirsten Jassies provides the tools and confidence to create content that connects.