Kirsty Innes PR

Kirsty Innes PR is a strategic communications consultancy based in Scotland, United Kingdom, specializing in tourism, destination marketing, and public sector engagement. Founded in 2012 by award-winning consultant Kirsty Innes, the agency offers a focused range of public relations and communications services designed to influence visitor volume, community involvement, and brand perception. The firm operates as a whitelabel PR service for other agencies while also working directly with businesses, public authorities, and third-sector organizations to deliver measurable outcomes through media relations, social media campaigns, and creative content production.

Services and Specialties

Kirsty Innes PR provides a comprehensive suite of services tailored to tourism, arts and culture, nature and wildlife, and festival promotion. The agency’s core offerings include strategic communications, media relations, campaign management, and reputation management. They also deliver copywriting, creative content production, and social media campaign delivery to raise brand awareness and drive engagement. A notable service is their whitelabel PR offering, which allows other agencies to outsource public relations work without compromising their own brand identity. The agency’s expertise extends to media event management, PR training, and international profile raising, making them a versatile partner for organizations seeking to expand their reach across the United Kingdom and beyond.

• Strategic communications and campaign management
• Media relations and media event management
• Social media campaigns and content creation
• Reputation management and brand awareness
• Whitelabel PR service for agencies
• Copywriting and creative content production
• Tourism and destination marketing
• Arts and culture PR, nature and wildlife PR
• Festival promotion and event marketing
• PR training and international profile raising

Who They Help

The agency works with a diverse range of clients, including businesses, public sector bodies, third-sector organizations, community groups, and destination leaders. Their focus on tourism and destination marketing means they often partner with local authorities and tourism boards to attract visitors and support economic growth. Kirsty Innes PR also assists collectives and grant-seeking organizations by developing applications for funding and supporting fundraising or sales growth. Their experience spans consumer marketing, lifestyle PR, and public sector communications, making them a practical choice for organizations that need to influence public participation, stakeholder engagement, or policy change. The agency’s work with festivals and arts organizations highlights their ability to promote cultural events and raise awareness for niche causes.

Approach and Philosophy

Kirsty Innes PR takes a strategic, results-driven approach to communications. Founder Kirsty Innes brings award-winning expertise to each project, focusing on strategies that positively influence visitor volume, community engagement, and stakeholder collaboration. The agency emphasizes campaign delivery that supports business growth, policy development, and reputation strengthening. Rather than relying on generic tactics, they tailor their services to each client’s unique goals, whether that involves raising awareness for a conservation initiative, driving ticket sales for a festival, or building a destination’s international profile. Their work in whitelabel PR demonstrates flexibility, allowing other agencies to scale their offerings without expanding their in-house teams. Based in Scotland, United Kingdom, the agency combines local knowledge with a global outlook, helping clients across the country and internationally achieve their communications objectives.

Location and Credentials

Headquartered in Scotland, United Kingdom, Kirsty Innes PR has built a strong reputation since its founding in 2012. The agency’s location allows them to serve clients throughout the United Kingdom, particularly those in the tourism and public sectors. Kirsty Innes’s award-winning background adds credibility to the consultancy, with proven success in delivering campaigns that drive measurable outcomes. The agency is particularly well-suited for organizations in tourism, arts, culture, and public sector communications who need a strategic partner to manage media relations, social media, and event promotion. Their whitelabel service also makes them an excellent option for larger PR firms seeking reliable, specialized support for destination and lifestyle campaigns.

Kirsty Innes PR is a good fit for businesses, public authorities, and community groups across Scotland and the broader United Kingdom that require targeted communications to boost visitor numbers, enhance brand reputation, or secure grant funding. Whether you are a destination leader looking to raise international awareness or a festival organizer needing media coverage, the agency offers practical, strategic support without unnecessary overhead. Their focus on tourism, arts, and public sector work ensures they understand the unique challenges of these fields, making them a reliable partner for organizations that value expertise and tailored service.