Kitchen PR

Kitchen PR is a public relations and communications agency based in Stockholm, Sweden, founded in 2016. The agency focuses primarily on the hospitality sector, with deep expertise in food, beverage, restaurants, bars, hotels, and culinary products. It also works extensively with consumer goods, B2B brands, alcoholic beverages, cookbooks, food festivals, and kitchen products. In addition to traditional PR services, Kitchen PR manages the personal brands and careers of chefs and culinary personalities, offering a blend of corporate communications and individual profile management.

Specialized Services for Hospitality and FMCG

Kitchen PR tailors its services to the unique demands of the hospitality and fast-moving consumer goods (FMCG) industries. The agency’s service offerings are designed to support brands from product development through to market launch and ongoing brand presence. Core capabilities include strategic PR planning, tactical PR execution, and crisis management. For food and beverage clients, Kitchen PR provides expertise in cobranding strategy, cross-promotions, and influencer marketing, leveraging its network within the HORECA (hotel, restaurant, café) sector. The agency also offers media production, photo styling, and food photography, recognizing that visual content is critical for culinary and lifestyle brands. Press releases, media campaigns, and press meetings are standard services, but Kitchen PR emphasizes personal PR and influencer collaborations to build authentic connections with target audiences.

Methodology and Approach

Kitchen PR operates with a hands-on, integrated approach that combines strategic planning with creative execution. The agency works closely with clients to develop tailored communication strategies that align with business goals, whether launching a new product, managing a brand’s reputation, or building a chef’s public profile. Its methodology often involves content creation across multiple channels, from traditional media relations to social media strategy and influencer marketing. Kitchen PR also manages product launches and press events, ensuring that each campaign is cohesive and targeted. For culinary personalities and chefs, the agency provides management services that extend beyond PR, including career development and brand partnerships. The agency’s focus on the food and beverage sector means it understands the nuances of industry-specific challenges, such as seasonality, trends, and the importance of visual storytelling.

Location and Market Focus

Based in Stockholm, Sweden, Kitchen PR is well-positioned to serve clients across the Nordic region. The agency’s office at 9 Sibyllegatan in central Stockholm places it at the heart of a vibrant culinary and business scene. While its primary market is Sweden, Kitchen PR’s expertise in food, beverage, and hospitality communications makes it relevant for brands seeking to establish or grow their presence in the Scandinavian market. The agency’s team brings local market knowledge combined with an understanding of international trends in the food and drink industry. For companies in the FMCG, restaurant, or hotel sectors looking for a PR partner in Stockholm, Kitchen PR offers a specialized alternative to generalist agencies.

• PR strategy and tactical PR
• Crisis management
• Influencer marketing and influencer collaborations
• Content creation, including food photography and photo styling
• Media campaigns and press releases
• Product launches and cross-promotions
• Cobranding strategy and cobranding partnerships
• Social media strategy and management
• Personal PR and management for chefs and culinary profiles
• Hospitality communication for HORECA clients

Kitchen PR is a good fit for brands and individuals in the food, beverage, and hospitality industries who need a communications partner that understands the specific dynamics of their market. The agency is particularly suitable for restaurants, food producers, beverage companies (including alcoholic drinks), hotel groups, cookbook authors, and culinary personalities seeking PR support in Stockholm, Sweden. Its combination of traditional PR services with digital and influencer marketing, plus its focus on management for chefs, makes it a versatile choice for clients looking to build both brand and personal profiles in the culinary space.