K+J Agency, LLC

K+J Agency, LLC is a boutique public relations and marketing firm that primarily serves design, architecture, and lifestyle brands. Founded in 2006 by Karen Peterson and Joanne Gibbs, the agency works with a range of clients from established luxury home furnishings companies to emerging interior design studios and architectural firms. While many of its clients are based in the United States, the agency also collaborates with international brands looking to build awareness in the North American market. The firm is particularly well-suited for companies in the interiors, architecture, and luxury lifestyle sectors that need strategic communications support to reach editors, influencers, and industry tastemakers.

Services and Capabilities

K+J Agency, LLC offers a full suite of public relations and marketing services tailored to the design and lifestyle industries. The agency's core strength lies in strategic brand storytelling and media relations, leveraging deep relationships with top-tier shelter and lifestyle publications such as Architectural Digest, Elle Decor, Galerie, and The New York Times. Beyond traditional PR, the firm provides integrated marketing solutions that combine media planning, digital strategy, and paid media integration. Event production is another significant area of expertise, with the agency producing high-profile activations, trade show events, and showroom launches in key markets including New York, Los Angeles, and Florida.

The agency also specializes in influencer marketing and brand partnerships, helping clients connect with tastemakers who shape consumer perceptions in the design space. Content marketing and social media management round out the digital offerings, while licensing and strategic partnership development provide additional avenues for brand growth. Award submissions and industry recognition campaigns are also a noted specialty, helping clients gain visibility within professional design communities.

• Strategic PR and brand storytelling
• Media placements and editorial features
• Global event planning and activations
• Paid media integration
• Influencer and brand partnerships
• Award submissions and industry recognition
• Social media management
• Content marketing
• Digital strategy and integrated marketing
• Licensing and strategic partnerships

Geographic Reach and International Expertise

Although headquartered in New York, United States, K+J Agency, LLC operates with a bi-coastal presence that includes bases on the West Coast and East Coast, as well as a connection to New Zealand. This geographic spread allows the firm to serve clients across the United States and internationally. The agency's New York office serves as a hub for media relations and high-end event production in the Northeast, while its Los Angeles and Florida connections enable campaigns in the West and Southeast. The firm's international expertise includes collaborating with global PR and marketing teams to maintain consistent messaging and visuals across regions, producing events tailored to local audiences, and leveraging relationships with top-tier global media and influencers. K+J Agency, LLC is particularly skilled at navigating cultural nuances and logistics for seamless campaigns abroad, making it a strong partner for brands expanding into the U.S. market or seeking coordinated global communications.

Who This Agency Is a Good Fit For

K+J Agency, LLC is best suited for design-focused brands—including interior design firms, architecture studios, luxury home furnishings companies, and lifestyle product lines—that need strategic public relations to build credibility and visibility. The agency is a strong match for businesses that value media placements in high-end shelter publications and want to develop meaningful connections with editors, influencers, and industry leaders. Companies seeking integrated campaigns that combine PR, events, social media, and digital strategy will find the agency's comprehensive approach particularly valuable. While the firm works with brands of various sizes, its boutique structure and specialized focus on the design industry make it an ideal partner for companies that prefer a hands-on, customized approach rather than a one-size-fits-all agency model.