klar. Strategie- und Kommunikationsberatung GmbH

Founded in 2015 in Vienna, Austria, klar. Strategie- und Kommunikationsberatung GmbH was established by five seasoned communications professionals—Birgit Brandner, Bernhard Hudik, Birgit Kacerovsky, Boris Kaspar, and Sepp Tschernutter—who recognized a growing need for sophisticated, results-driven strategic communication in an increasingly complex media and public affairs landscape. Drawing on decades of collective experience advising and working within major Austrian and international organizations, the founders created a consultancy that prioritizes depth over breadth, focusing on high-stakes communication challenges rather than routine press work. Based at 7 Josefstaedter Strasse in Vienna's eighth district, the firm has built a reputation for tackling nuanced assignments that require both analytical rigor and creative thinking.

Core Focus and Methodology

At its heart, klar. Strategie- und Kommunikationsberatung GmbH specializes in solving demanding communication tasks that often involve multiple stakeholders, sensitive public sentiment, or complex regulatory environments. The agency's approach is interdisciplinary by design: rather than maintaining a fixed team for every project, they assemble tailored teams from an extensive network of specialists built over two decades. This allows them to match specific expertise—whether in urban planning communications, energy policy, or crisis management—to the precise needs of each client. The firm's work is grounded in thorough analysis, followed by strategic consulting, creative concept development, and hands-on implementation. They also offer moderation services for difficult dialogues and provide sparring and coaching for communications directors, executive boards, and senior management navigating high-pressure situations.

Services and Specialties

While klar. Strategie- und Kommunikationsberatung GmbH does not publish a fixed service menu, their project history and stated focus areas reveal a clear set of core capabilities. These are typical of a boutique strategic communications consultancy operating in a capital city like Vienna, Austria, where public sector and institutional clients are prominent. Their likely service offerings include:

• Strategic positioning for companies, organizations, and public institutions
• Campaign development and execution for policy, advocacy, and corporate initiatives
• Brand strategy and reputation management
• Internal and external change communication during organizational transformations
• Crisis communication and conflict resolution
• Executive coaching and sparring for C-suite and communications leaders
• Citizen and stakeholder engagement, particularly for infrastructure and urban development projects
• Moderation of public consultations and multi-stakeholder dialogues
• Communication strategy for sustainability, climate protection, and energy transition topics

These services are delivered across a range of sectors where klar. Strategie- und Kommunikationsberatung GmbH has demonstrated particular depth: public sector and city development, mobility and transport, energy and supply security, sustainability and climate protection, industry, interest groups and associations, labor markets and economic policy, universities and applied sciences, infrastructure, and resident/community communication. This breadth reflects the firm's ability to handle both corporate and public-interest clients in Vienna and throughout Austria.

Ideal Client Fit and Value Proposition

klar. Strategie- und Kommunikationsberatung GmbH is best suited for organizations facing communication challenges that are too complex or sensitive for generalist agencies. Their typical client is likely a government ministry, a municipal development authority, a major infrastructure provider, a university undergoing reform, or an industry association navigating public opinion. Because the firm emphasizes quality over volume, they work best with clients who value deep strategic thinking, discretion, and the ability to manage multi-layered projects from conception to execution. The agency's strength lies in its founders' combined experience and their network-driven model, which allows them to scale up quickly for large projects while maintaining a boutique level of attention. For any organization in Austria—particularly those based in Vienna or operating in regulated or politically sensitive sectors—klar. Strategie- und Kommunikationsberatung GmbH offers a credible, experienced partner for the most demanding communication assignments.