KorCom Porter Novelli

KorCom Porter Novelli is a public relations and communications agency based in Seoul, South Korea. Founded in 1995, the firm has built a strong reputation for providing strategic PR and consulting services to a wide range of clients, from multinational corporations to public sector organizations. As part of the Porter Novelli network—itself owned by the Omnicom Group—KorCom Porter Novelli has access to a global footprint of over 100 offices in 60 countries, while maintaining deep local expertise in the Korean market.

Who They Serve and How They Help

KorCom Porter Novelli works with clients across diverse industries, including consumer goods, technology, automotive, education, and public sector entities. Their client roster has included major names like LG Electronics, GM Korea, Philips Electronics, VMware, and NVIDIA, as well as organizations such as YBM Education and the Korea Crafts & Design Foundation. The agency is particularly well-suited for enterprises and institutions that require sophisticated PR strategies that blend local market knowledge with global reach. They help clients navigate Korea's rapidly changing communication landscape by developing integrated solutions that combine paid, owned, and earned media—what they refer to as "triple media."

Services and Specialties

KorCom Porter Novelli offers a comprehensive range of public relations and communications services. In 2002, they became the first PR agency in Asia to establish its own institute for Communications Strategy, which has allowed them to lead collaborative academic research projects and develop PR indexes and manuals that have helped advance the industry in Korea. Their service offerings are designed to address the full spectrum of modern communications needs:

• Strategic public relations consulting
• Media relations and press office management
• Corporate communications and reputation management
• Crisis communications and issues management
• Digital and social media strategy
• Content creation and storytelling
• Integrated marketing communications (Paid, Owned, Earned Media)
• Event management and experiential marketing
• Public affairs and government relations
• Brand positioning and messaging

Location and Network

Headquartered in Seoul, South Korea, KorCom Porter Novelli operates from a central location that allows them to serve both domestic and international clients effectively. Their Seoul office serves as a hub for coordinating campaigns that require local insight and global connectivity. Being part of the Porter Novelli network—which spans over 100 offices in 60 countries—gives them the ability to execute multi-market campaigns while maintaining a strong presence in Korea. This combination of local roots and international scale makes them a reliable partner for companies looking to build or protect their reputation in the Korean market.

KorCom Porter Novelli is a solid choice for established enterprises, multinational corporations, and public sector organizations that need professional PR support in South Korea. Their experience across sectors like automotive, technology, consumer goods, and education means they can handle a variety of communications challenges, from product launches to corporate reputation management. With a history dating back to 1995 and a commitment to research-driven strategies, they offer a balanced approach that combines proven methodologies with an understanding of Korea's evolving media environment.