Krijn van Rijn Communicatie

Krijn van Rijn Communicatie is a Dutch public relations and communications consultancy based in the Netherlands, founded in 2005. The firm specializes in strategic communication, media relations, and interim management for government bodies, trade associations, and network organizations. With over three decades of experience—eight years in journalism and twenty-two in communications—the agency brings a deep understanding of the intersection between communication, policy, governance, and organizational dynamics. Krijn van Rijn Communicatie is particularly known for its hands-on approach to crisis communication, spokesperson training, and senior-level advisory roles.

Core Services and Expertise

The agency focuses on two primary service areas: interim communication management and senior spokesperson support. These are not generic offerings but are tailored for clients who need experienced, strategic thinkers who can also execute effectively. The services include:

• Interim communication management for public sector organizations
• Senior spokesperson advisory and crisis communication
• Media relations and press strategy
• Strategic communication planning and implementation
• Coaching and training for communication teams
• Advice on high-risk, politically sensitive communication

Krijn van Rijn Communicatie is particularly adept at stepping into leadership roles during transitions or crises. The founder has served as interim head of communication for the sub-municipality of Delfshaven in Rotterdam, where he managed a team, hired new staff, and professionalized the department through results-oriented and people-focused leadership. This experience demonstrates the agency's ability to deliver both strategic oversight and operational management.

Methodology and Approach

The agency's methodology is rooted in a practical, results-driven philosophy. Krijn van Rijn Communicatie emphasizes the importance of understanding the client's organizational context—whether it's a local government, province, or trade association. The approach is collaborative, with a focus on advising senior executives and elected officials on how to navigate complex communication challenges. For example, the founder has worked as a senior press officer for the Province of North Holland, the municipalities of Utrecht and Rotterdam, and the Warmtebedrijf Rotterdam, handling issues with high reputational risk. This experience informs a method that combines strategic thinking with a journalist's instinct for what makes a story, ensuring that clients are prepared for media scrutiny and public engagement.

The agency also places a strong emphasis on team development. While leading an interim communication department, Krijn van Rijn Communicatie implemented a personnel cycle that included personal development plans, training, performance reviews, and competency-based assessments. This reflects a commitment to building long-term capacity within client organizations, even during short-term assignments.

Location and Client Fit

Based in the Netherlands, Krijn van Rijn Communicatie serves clients primarily in the Dutch public sector, including provinces, municipalities, and network organizations. The agency is ideally suited for organizations that require an experienced interim communication manager or senior spokesperson who can think strategically and deliver results. It is a good fit for government bodies, trade associations, and non-profits facing complex communication challenges, especially those involving high-stakes media relations or organizational change. For clients seeking a seasoned professional who can step in immediately and provide both leadership and hands-on execution, Krijn van Rijn Communicatie offers a reliable and experienced solution.