KSquared

KSquared is a public relations and communications firm based in Kansas City, Missouri, founded in 2016 by Katie Van Luchene and Kimberly Winter Stern. The agency primarily serves businesses in the consumer internet, information technology, and broader services sectors, as well as consumer-facing brands. While the firm works with a range of organizations, its focus is on helping companies that need to build or refresh their brand identity, manage their public image, and connect with audiences through targeted communication strategies. KSquared positions itself as a hands-on partner for startups, growing companies, and established enterprises that require strategic counsel without the overhead of a large agency.

Core Services and Approach

KSquared offers a focused set of services centered on public relations, social media management, branding, and promotions. The agency’s approach is rooted in the belief that effective communication requires a clear understanding of a client’s goals, audience, and competitive landscape. For public relations, KSquared develops media relations campaigns, crafts press releases, and secures coverage in relevant outlets to increase visibility. Its social media services involve content creation, community management, and strategy development across platforms like Instagram, LinkedIn, and Twitter, tailored to the client’s industry. Branding work includes messaging frameworks, visual identity development, and positioning help. Promotions encompass campaign planning, event coordination, and partnership activation. KSquared’s team typically works closely with clients to ensure each tactic aligns with broader business objectives, making the firm suitable for companies that value a collaborative, boutique-style engagement.

Industries and Specialties

The agency’s industry focus includes consumer internet, information technology, and services, with particular strength in the consumer sector. KSquared has experience helping technology startups and software companies articulate their value proposition to investors, customers, and the media. For consumer brands, the firm emphasizes storytelling that resonates with target demographics, often leveraging digital channels to amplify messages. The agency also works with companies in the professional services space, such as consulting firms or B2B providers, where reputation management and thought leadership are key. While KSquared does not specialize in any single industry, its expertise in public relations and communications services makes it a versatile partner for organizations seeking to improve their market presence. The firm’s Kansas City base allows it to serve local and regional clients effectively, while its capabilities extend to national campaigns through digital and media outreach.

Services Offered by KSquared

• Public relations strategy and media relations
• Social media management and content creation
• Branding and messaging development
• Promotional campaign planning and execution
• Event coordination and partnership activation
• Crisis communication and reputation management
• Thought leadership and executive positioning
• Content marketing and copywriting

Location and Client Fit

Based in Kansas City, Missouri, KSquared operates as a local agency with a national perspective. The firm’s founders bring complementary backgrounds in journalism, marketing, and business development, which informs their strategic approach. For companies in the Kansas City area or those looking for a Midwest-based partner, KSquared offers a personalized service model that contrasts with larger, more bureaucratic agencies. The agency is a good fit for startups and small to mid-sized businesses that require flexible, results-driven communications support. It is also suitable for established companies undergoing brand transitions or seeking to expand their digital footprint. Organizations that prefer a small, dedicated team with direct access to senior leadership will find KSquared’s structure appealing. However, firms needing extensive global reach or specialized industry expertise (e.g., healthcare, finance) may need to consider whether the agency’s generalist focus aligns with their needs. Overall, KSquared is best suited for clients who value strategic guidance, hands-on execution, and a collaborative partnership in their public relations and communications efforts.