La Narratrice

La Narratrice is a French communications and public relations agency founded in 2018 by Alice Herbin. Based in France, the agency was built on a distinctive fusion of two disciplines: journalism and emotional intelligence. Rather than treating emotions as weaknesses or biases to be managed, La Narratrice views them as essential, universal components of human experience that shape narratives, guide decisions, and influence relationships. This perspective forms the foundation of their approach, which they call "emotional investigation" — a rigorous, nuanced, and confidential method designed to uncover the emotional currents that underpin organizational stories and leadership dynamics.

How La Narratrice Applies Emotional Investigation

The core of La Narratrice's methodology is the emotional investigation, a structured process that draws on journalistic techniques to explore the emotional landscape of individuals and organizations. This involves in-depth interviews, narrative analysis, and a focus on uncovering the stories that truly matter — those that resonate with authenticity and emotional truth. By integrating emotional intelligence into their work, the agency helps leaders and teams move beyond surface-level communications to engage with the deeper, often unspoken, emotional realities that influence decision-making, culture, and performance. This approach is particularly valuable during periods of change, such as corporate projects or repositioning efforts, where emotions can be a major turning point. La Narratrice's work is designed to create a secure, confidential space for exploration, ensuring that the emotional insights gained are both actionable and respectful of individual and collective boundaries.

Services Offered by La Narratrice

While the agency focuses on emotional investigation as its core offering, their services are tailored to support a range of organizational needs. Based on their expertise and keywords, typical services include:

• Emotional investigation and narrative strategy for internal and external communications
• Leadership coaching and development around emotional intelligence and authentic storytelling
• Strategic communications consulting for corporate projects, repositioning, and change management
• Training for communications and HR teams in emotional investigation methods
• Storytelling and narrative development for brand identity and public relations campaigns
• Crisis communications support with an emotional lens

Who La Narratrice Works With

La Narratrice is best suited for organizations and leaders who recognize that emotions are not a distraction but a strategic asset. Their clients are typically forward-thinking companies, particularly in France, that are navigating significant transitions — whether a corporate rebrand, a merger or acquisition, a cultural transformation, or a leadership shift. The agency also works with individual leaders who want to align their personal leadership style with their authentic identity, using emotional investigation to make more grounded, coherent decisions. Additionally, communications and HR teams seeking to integrate emotional intelligence into their daily practice will find La Narratrice's training programs valuable. The agency is a good fit for those who value depth over speed, nuance over simplicity, and who are willing to explore the emotional dimensions of their work in a structured, secure, and confidential manner.

In summary, La Narratrice offers a unique, research-backed approach to public relations and communications that places emotional truth at the center of organizational storytelling. Based in France, the agency combines journalistic rigor with emotional intelligence to help clients uncover the narratives that drive performance, connection, and change. Whether through one-on-one leadership work, team training, or strategic consulting, La Narratrice provides tools and insights that are both human-centered and results-oriented.