LABEL B

LABEL B is a public relations and communications agency based in Montreuil, France, with a distinct focus on brands that combine social and environmental responsibility with commercial viability. The agency works primarily with food manufacturing companies, particularly those operating in the sustainable and inclusive food sector, including biscuit makers, snack food producers, and other artisanal food businesses. Its client base ranges from startups and small-scale producers to established D2C and B2C brands that prioritize ethical production, local sourcing, and waste reduction. LABEL B is particularly active in the niche of "anti-gaspi" (anti-food waste) and inclusive production, helping companies that produce goods like bio biscuits from recycled bread or inclusive biscuiteries that employ people with disabilities.

How LABEL B Helps Clients Build Meaningful Narratives

LABEL B positions itself as a communications partner for brands that want their social and environmental impact to be heard without resorting to greenwashing or empty slogans. The agency helps clients articulate their unique value propositions—whether that’s a biscuit made from recycled bread, a production line that employs people with handicaps, or a commitment to local, organic ingredients. By focusing on storytelling that ties together sustainability, solidarity, and craftsmanship, LABEL B enables food manufacturers to connect with conscious consumers who care about the origin and ethics of their snacks. The agency also assists with positioning in competitive markets like retail and e-commerce, where differentiation through impact is increasingly important.

Services and Specialties

While LABEL B’s core offering is public relations and communications, the agency tailors its services to the specific needs of sustainable food brands. Based on its industry focus and keywords, likely services include:

• Strategic communications planning for food and beverage brands with a sustainability angle
• Media relations and press outreach focused on ethical consumption, food waste, and inclusive manufacturing
• Content creation and storytelling around social impact, such as highlighting inclusive employment or anti-gaspi initiatives
• Brand messaging and positioning for D2C and B2C markets, emphasizing local and organic credentials
• Crisis communications related to supply chain transparency or environmental claims
• Digital and social media strategy for e-commerce and retail channels
• Event planning and launch campaigns for new sustainable products

Location and Local Expertise

LABEL B is headquartered at 28 Rue Garibaldi in Montreuil, a commune in the eastern suburbs of Paris, within the Île-de-France region. Montreuil is known for its vibrant creative and entrepreneurial scene, making it a fitting base for an agency that works with artisanal and socially innovative food producers. Being located in the Paris metropolitan area gives LABEL B access to a wide network of media, retailers, and influencers in the French food industry, as well as proximity to major food manufacturing hubs. The agency’s deep understanding of the French market—particularly the growing demand for produits locaux, bio, and solidarité—is a key asset for clients targeting both traditional retail and direct-to-consumer channels.

LABEL B is a good fit for food manufacturing companies, especially biscuit makers and snack producers, that want to communicate their social and environmental impact authentically. It is particularly suited for brands that are involved in inclusive production, such as employing people with disabilities, or that tackle food waste through innovative recycling of ingredients like bread. The agency also serves startups and SMEs in the organic and sustainable food space that need help breaking into retail or building a loyal customer base through compelling storytelling. For any brand looking to stand out in the crowded French food market by emphasizing bio, local, and anti-gaspi values, LABEL B offers practical, grounded communications support from its base in Montreuil, France.