Laft | لفت

Laft | لفت is a public relations and communications agency based in Riyadh, Saudi Arabia. Founded in 2021, the agency serves a broad range of clients, including startups, small and medium enterprises, and larger organizations seeking to strengthen their brand presence and manage their communications in the Kingdom. As part of the broader Laft Group—an independent engineering consulting and technical services firm established in 2010—the agency brings a unique blend of technical and creative expertise to its work.

How Laft | لفت Helps Clients

Laft | لفت focuses on helping clients navigate the complex media and communications landscape in Saudi Arabia. The agency’s team of 26 employees includes specialists in marketing and activities management, allowing it to offer integrated support for clients who need both strategic counsel and hands-on execution. Whether a client is launching a new product, managing a crisis, or building long-term brand equity, Laft | لفت works to align messaging with business goals. The agency’s connection to the engineering and technical services sector also means it can serve clients in specialized industries that require precise, evidence-based communications.

Core Services and Capabilities

While Laft | لفت’s specific service offerings are not detailed in its public profile, agencies in the public relations and communications space typically provide a range of capabilities. Based on its industry focus and team composition, Laft | لفت is likely equipped to deliver the following:

• Media relations and press outreach
• Content creation and copywriting
• Crisis communication management
• Social media strategy and management
• Event planning and execution
• Brand messaging and positioning
• Internal communications support
• Stakeholder engagement and corporate communications

These services enable Laft | لفت to assist clients in building awareness, maintaining reputation, and engaging with key audiences across traditional and digital channels. The agency’s small, focused team suggests a hands-on approach, with an emphasis on personalized service rather than large-scale, automated campaigns.

Location and Local Expertise

Laft | لفت operates from its headquarters on King Salman bin Abdulaziz Road in Riyadh, Saudi Arabia. Being based in the capital city positions the agency at the heart of the country’s business and government activity. Riyadh is a growing hub for startups, multinational corporations, and public sector initiatives, all of which require professional communications support. Laft | لفت’s local presence allows it to understand the cultural and regulatory nuances of the Saudi market, which is essential for effective public relations in the region. The agency’s affiliation with the Laft Group, which operates in three countries, also provides access to broader regional resources and insights.

Laft | لفت is a good fit for organizations that need a small, dedicated team to manage their public relations and communications in Saudi Arabia. Startups and growing companies will appreciate the agency’s ability to provide strategic guidance without the overhead of a larger firm. Similarly, businesses in technical or engineering fields may find value in the agency’s connection to the Laft Group’s expertise. For clients seeking a partner with local roots and a focus on results, Laft | لفت offers a practical option in Riyadh’s competitive communications landscape.