L'agence citoyenne

L'agence citoyenne is a public relations and communications consultancy based in Paris, France, founded in 2014 by Françoise Degois, Alexandre Godin, and Jérôme Picaud. The agency focuses on strategy and communication, with a particular emphasis on projects that create value and serve the public interest. Its name, which translates to "the citizen agency," reflects its commitment to meaningful, socially responsible work. Operating from its headquarters at 27 Rue des Francs-Bourgeois in the 4th arrondissement of Paris, the firm serves clients across food, agriculture, environment, and social sectors.

Core Services and Specialties

L'agence citoyenne offers a range of services tailored to organizations that need strategic communication support. While the agency does not provide an exhaustive list, its expertise can be inferred from its background and client base. Key services include:

• Strategic communication consulting and audits
• Speechwriting and discourse development
• Event planning and management
• Media relations and press office support
• Crisis communication management
• Public opinion research and analysis
• Citizen engagement and innovation initiatives
• Influence and advocacy strategy

The agency's founders bring deep experience from high-level roles in public administration and media, which informs their approach to communication. They have worked with prominent figures and institutions, giving them insight into how to shape messages that resonate with diverse audiences. L'agence citoyenne is particularly known for its work in the food and agriculture sectors, having spent years alongside Guillaume Garot at the Ministry of Delegated Minister for Food Industry. This background allows the agency to address complex issues around food policy, sustainability, and rural development.

Methodology and Approach

L'agence citoyenne operates with a philosophy centered on giving meaning to decisions and helping clients achieve their goals. Its methodology is pragmatic and collaborative, beginning with a thorough audit of the client's current communication landscape. The team then develops a tailored strategy that aligns with the client's objectives, whether that involves shaping public discourse, managing a crisis, or launching a new initiative. The agency emphasizes the importance of clear, consistent wording and discourse, ensuring that every message is crafted to build trust and credibility.

The founders' experience in both public and private sectors means they understand the nuances of working with government bodies, NGOs, and corporations. They prioritize projects that have a positive impact on society, often focusing on issues like environmental sustainability and food security. This approach has attracted notable clients such as the Association Nationale des Industries Alimentaires, the Andros Group, AG2R La Mondiale's food division, SIAL Paris (the international food exhibition), and the Réseau Rural National. These partnerships demonstrate the agency's ability to handle high-stakes communication challenges while maintaining a citizen-centric perspective.

Location and Reach

Based in the heart of Paris, France, L'agence citoyenne benefits from being at the center of French political and economic life. Its office on Rue des Francs-Bourgeois places it near key institutions, media outlets, and decision-makers. While the agency primarily serves French clients, its expertise in food and environmental communication has relevance for international organizations and companies operating in France. The team's deep understanding of French regulatory frameworks and public opinion makes it a valuable partner for any organization looking to navigate the country's complex communication landscape.

L'agence citoyenne is a good fit for organizations seeking a strategic communications partner that prioritizes social responsibility and long-term value creation. It is especially suited for those in the food, agriculture, and environmental sectors, as well as public institutions and NGOs that need to build trust and engage citizens effectively. The agency's hands-on approach and experienced team make it a reliable choice for clients who want thoughtful, impactful communication that goes beyond surface-level messaging.