Laschet Kommunikasjon

Founded in 2015, Laschet Kommunikasjon emerged from a specific need to bridge cultural and linguistic gaps in professional communication. Based in Trondheim, the agency was built around the expertise of Marleen Laschet, who identified that many organizations struggle not just with translation, but with the deeper nuances of cross-cultural interaction. The firm's origin story is rooted in the practical challenges of a globalized business environment, where a speech, a presentation, or a written document can easily lose its intended impact if cultural context is ignored. This founding motivation continues to shape the agency's approach today.

Core Focus: Language, Culture, and Presentation

Laschet Kommunikasjon's primary focus lies at the intersection of language, culture, and public speaking. Unlike many PR agencies that concentrate solely on media relations, this Trondheim-based firm dedicates its core expertise to helping individuals and organizations communicate effectively across borders. A significant part of their work involves multilingual presentation coaching, where they refine not only the language of a talk but also the delivery style to suit different cultural audiences. This is complemented by their text and language services, which go beyond simple translation to ensure that the tone, idioms, and underlying message resonate correctly with the target audience. The agency's intercultural workshops and media surveillance offerings further demonstrate a holistic approach to communication, where understanding the cultural landscape is as important as the message itself.

Services and Specialties

Drawing from their stated keywords and operational history, Laschet Kommunikasjon's service offerings can be grouped into several key areas. Their work is particularly valuable for companies with diverse teams or those expanding into new international markets.

• Multilingual Presentation Coaching: One-on-one or group coaching to improve public speaking skills in multiple languages, with an emphasis on cultural appropriateness and audience engagement.
• Text and Language Services: Translation, copywriting, and editing that accounts for cultural nuances, ensuring that written materials maintain their intended impact across different linguistic markets.
• Intercultural Workshops and Media Surveillance: Training sessions designed to help teams navigate cultural differences, combined with monitoring of media and public discourse to inform communication strategies.
• Motivational Talks: Keynote speeches and presentations by Marleen Laschet on the joys of language acquisition, cultural differences, and effective cross-border communication.
• Public Relations and Communications Services: Through a close collaboration with Røe Kommunikasjon, the agency can also handle broader PR campaigns and large, complex communication projects.

Who Benefits from Their Approach

Laschet Kommunikasjon is best suited for organizations that recognize that effective communication is not just about what you say, but how you say it in a given cultural context. They are an excellent fit for international companies with offices in Norway or those based in Trondheim looking to expand their reach. Their services are also highly relevant for executives, thought leaders, and technical experts who need to present their ideas to multicultural audiences—whether at conferences, in board meetings, or through published materials. The agency’s strength lies in its specialized focus, making it a valuable partner for any entity that prioritizes precision and cultural sensitivity in its public and internal communications. Their collaboration with Røe Kommunikasjon also means they can scale up for larger assignments when needed, offering a blend of niche expertise and broader PR capability.