Last Word Corporate Communications

Last Word Corporate Communications is a public relations and communications agency based in Glace Bay, Nova Scotia, Canada. Founded as a partnership between Alan Deans and Mark Furness, the firm focuses on helping companies, organisations, and individuals achieve their goals through strategic and cut-through communications with target audiences and markets. Drawing on decades of combined experience in journalism, media, and corporate relations, Last Word Corporate Communications positions itself as a specialist in navigating complex communication landscapes.

Core Services and Specialties

Last Word Corporate Communications offers a range of services tailored to the needs of businesses and public figures. Their expertise is concentrated in areas that require precision, discretion, and a deep understanding of media dynamics. Key specialties include:

• Media relations and media training
• Government relations and public affairs
• Reputation management and crisis communications
• Corporate presentations and messaging strategy
• Strategic communications planning

These services are designed to help clients manage their public image, respond to challenging situations, and communicate effectively with stakeholders. The firm’s background in journalism informs its approach, ensuring that communications are clear, credible, and tailored to the needs of journalists and decision-makers.

Methodology and Approach

The methodology of Last Word Corporate Communications is rooted in the practical experience of its founders. Alan Deans and Mark Furness bring firsthand knowledge of how newsrooms and corporate boardrooms operate, which allows them to craft messages that resonate. The agency emphasizes cut-through communications—meaning they focus on breaking through the noise to reach target audiences effectively. This involves careful research, strategic planning, and a focus on outcomes rather than just outputs. Whether managing a crisis or preparing a CEO for a high-stakes presentation, Last Word Corporate Communications works closely with clients to ensure their narrative is controlled and impactful.

Location and Client Fit

Operating from Glace Bay in Nova Scotia, Canada, Last Word Corporate Communications serves clients across the region and beyond. The agency is well-suited for businesses, non-profits, and individuals who need expert guidance in media relations, government relations, or reputation management. It is particularly valuable for organizations facing a communications challenge—such as a public controversy, a regulatory issue, or a major announcement—where experience and a steady hand are critical. Last Word Corporate Communications is also a good fit for those seeking media training or help with corporate presentations, as the firm’s journalistic background provides practical insights that many generalist agencies lack.

In summary, Last Word Corporate Communications offers a focused, experience-driven approach to public relations and communications from its base in Nova Scotia, Canada. With a clear emphasis on media and government relations, crisis management, and strategic messaging, the agency is a reliable partner for clients who need to communicate with confidence and clarity.