Launchit

Launchit provides a distinct suite of public relations and communications services centered around a self-publishing news platform. Based in New York, the agency was founded in 2011 and has developed a specialized approach to helping brands, agencies, and PR professionals launch new products, services, and ideas. The core offering is a free, direct-to-customer news distribution system that digitizes traditional press kits and flash drives, creating an online social environment where news can be discovered, shared, and tracked. This focus on self-publishing and social engagement sets Launchit apart in the crowded PR landscape.

Services and Specialties

Launchit’s services are built around its proprietary "Event News and Social Engagement Platform." This platform allows users to create a central, searchable online hub for all their news and announcements. The agency's capabilities are tightly integrated with modern digital marketing and SEO practices. Below is a list of the primary services and specialties offered by Launchit:

• Self-publishing news platform for press releases and announcements
• Social media press release distribution
• Social media strategy and engagement
• Search engine optimization (SEO) for news content
• Branding and publicity support
• Reputation management through direct-to-consumer news sharing
• Event news aggregation and revenue sharing for conferences
• New product development and consumer goods launches
• Strategic communications planning
• Analytics and reporting on news performance

Who They Help and Their Approach

Launchit primarily serves PR professionals, agencies, and brands that need to get the word out about new offerings quickly and efficiently. The agency is particularly useful for companies launching new products, services, or ideas in the consumer goods, information technology, and services sectors. Its approach is data-driven and focused on direct engagement with media and consumers. Rather than relying solely on traditional media outreach, Launchit empowers its clients to publish their own news directly, ensuring that the information is timely, searchable, and shareable. The platform includes analytics that allow users to track how their news is being found and shared, providing valuable insights into audience engagement. For events and conferences, Launchit offers a unique value proposition: exhibitors can self-publish their news on a central platform, and the event organizers earn revenue through a share of the fees. This turns the traditional press kit model into a monetizable, interactive experience.

Location and Credentials

Headquartered at 1 Little West 12th St in New York, New York, United States, Launchit has been operating since 2011. The agency's work has been recognized by major media outlets, including a Business Insider interview and a New York Times interview, which highlight its innovative approach to news distribution. These credentials underscore Launchit’s credibility in the public relations and communications field. The agency’s platform is designed to be the most comprehensive direct-to-customer source for the timeliest news, ensuring that new products, services, and ideas can be found, discovered, and shared easily. For PR professionals looking to modernize their press release distribution and engage directly with their audience, Launchit offers a practical and effective solution.

Launchit is a good fit for small to medium-sized businesses, PR agencies, and event organizers who want to streamline their news distribution while gaining direct access to consumers and media. Its self-publishing model is especially valuable for companies with limited budgets that need to maximize their reach without relying on expensive traditional PR campaigns. For those in New York and beyond, Launchit provides a straightforward, SEO-friendly way to launch and socialize everything new.