LBComms

Based in the historic market town of Bury Saint Edmunds, Suffolk, LBComms serves clients across the United Kingdom from its headquarters in the IP33 area. Founded in 2020, the agency has established itself as a specialist financial services PR consultancy, offering on-demand support and strategic counsel to businesses navigating the complex world of financial communications. While Bury Saint Edmunds provides a calm and focused base, the agency’s reach is national, working with clients who require sophisticated media relations and reputation management within the financial sector.

Core Services and Expertise

LBComms offers a targeted suite of services built around deep knowledge of financial services, fintech, and institutional investment. The agency’s core offering centers on media relations, where it works to secure meaningful coverage in trade, national, and financial press. Content creation is a key strength, from press releases and thought leadership articles to white papers and case studies that demonstrate expertise. The team also provides crisis communications support, helping clients protect their reputation during sensitive periods. Stakeholder analysis and engagement are integral to their process, ensuring that communications are tailored to specific audiences, whether pension fund trustees, institutional investors, or B2B decision-makers. Media training is another service, preparing executives to handle interviews with confidence and clarity. LBComms also advises on social media strategy and digital media, helping financial firms build a coherent online presence that aligns with their broader communications goals.

Client Focus and Approach

The agency’s primary client base is within the financial services sector, including fintech companies, asset managers, pension funds, and institutional investment firms. LBComms understands the regulatory and reputational pressures these organizations face, and its approach is consultative rather than transactional. The team takes time to understand each client’s business model, market position, and key messages before developing a bespoke communications strategy. This often begins with a thorough stakeholder analysis to identify who needs to hear the story and what channels will be most effective. The agency then executes a plan that may include proactive media outreach, content marketing campaigns, and ongoing reputation management. LBComms positions itself as a flexible partner, offering on-demand support that can scale up or down depending on client needs, making it particularly suited to growing businesses that require expert guidance without the overhead of an in-house team.

Specialisms and Capabilities

LBComms’ expertise is concentrated in areas where financial communications require precision and credibility. The agency is well-versed in fintech PR, helping innovative companies explain complex products to journalists and investors. It also handles pension fund communications, a niche that demands clarity and trust. Reputation protection is a core capability, with the team ready to respond to issues before they escalate. The agency’s work in corporate communications supports clients in managing internal and external announcements, from executive changes to fundraising rounds. Their content strategy and content writing services ensure that every piece of communication—from a blog post to an annual report—reinforces the client’s brand and objectives.

• Media relations and press office support
• Financial services and fintech PR
• Crisis communications and reputation management
• Content creation (press releases, thought leadership, white papers)
• Social media strategy and management
• Stakeholder analysis and engagement
• Media training for executives
• Corporate communications and internal messaging
• Content marketing and SEO-driven writing
• Pension fund and institutional investment communications

LBComms is a good fit for financial services firms, fintech startups, and investment organizations based in the United Kingdom that need a dedicated, experienced PR partner. The agency’s location in Bury Saint Edmunds offers clients a thoughtful, responsive service without the premium costs of a London agency, while still delivering national media reach and strategic depth. Whether a business requires ongoing communications support, a one-off crisis response, or help launching a new product, LBComms provides the expertise and flexibility to make an impact.