LeadOn

LeadOn is a public relations and communications consultancy based in Paris, France, that primarily serves the public sector and elected officials. Founded in 2019, the agency has developed a distinctive niche focusing on the specific communication and training needs of local government leaders, particularly mayors and elected representatives in the Île-de-France region. While many PR firms focus on corporate clients, LeadOn has built its practice around the unique challenges faced by those in public office, from crisis communication to digital strategy and governance support.

Specialized Services for Public Sector Leaders

LeadOn’s service offering is tailored to the realities of local governance and political communication. The agency provides crisis communication strategy, which is particularly relevant for mayors who often find themselves on the front line during emergencies, needing to inform and reassure citizens quickly. Beyond crisis management, LeadOn develops communication materials that reflect the personal style of each elected official while prioritizing essential information for constituents. The agency also offers legal assistance, helping local governments navigate evolving labor laws and government measures during periods of crisis. A significant portion of LeadOn’s work involves training and consulting, including digital strategy for elected officials, political communication, crisis communication, and personal development. The agency is a certified training organization, providing customized programs for local authorities and individual elected representatives.

Training, Certification, and Governance Support

LeadOn distinguishes itself through its comprehensive training and certification programs. The agency offers formation en stratégie digitale, formation en communication de crise, and formation en communication politique, all designed specifically for elected officials. It also provides formation pour élus en situation de handicap and formation en leadership, addressing the diverse needs of public servants. LeadOn’s services extend to bilans de compétences (skills assessments), certificat de compétences, and gestion de mandat public (mandate management). The agency’s expertise in governance consulting and project management helps local governments improve their operational efficiency. With a focus on B2B relationships within the government sector, LeadOn positions itself as a partner for professional development and strategic communication, rather than a traditional PR agency focused on media relations.

Methodology and Approach

LeadOn’s methodology is centered on understanding the immediate needs of its clients, as reflected in its motto: "Notre priorité : répondre à vos besoins immédiats." The agency works collaboratively with elected officials and local government teams to compose tailored communication strategies and training paths. During crises, LeadOn emphasizes proximity and responsiveness, helping mayors maintain trust with their constituents. The agency’s approach is highly personalized, whether it involves creating communication materials that reflect an official’s personality or designing individual or group training programs. LeadOn’s certification as a training organization ensures that its programs meet recognized standards, and its location in Paris, France, allows it to stay connected to national policy developments while serving local governments across the Île-de-France region.

• Crisis communication strategy and support
• Digital strategy training for elected officials
• Political communication consulting
• Legal assistance for local governments
• Customized training programs for collectivities
• Leadership and personal development training
• Skills assessments and certification programs
• Mandate management and governance consulting
• Cybersecurity awareness training for public officials
• Project management for public sector initiatives

LeadOn is best suited for mayors, local elected officials, and public administration teams in France who need specialized communication and training support. The agency is particularly valuable for those facing crisis situations, seeking to improve their digital presence, or requiring certified professional development. Based in Paris, LeadOn serves clients throughout the Île-de-France region and beyond, offering a rare combination of PR expertise, legal knowledge, and adult education certification. For any local government leader looking to strengthen their communication skills and governance capabilities, LeadOn provides a practical, hands-on approach rooted in the realities of public service in France.