Leads PR

Leads PR was founded in 1995 by Bart Maussen, a communications specialist who had been active in the sector since 1987. Maussen established the agency with a clear focus on bridging the gap between strategic boardroom counsel and practical, on-the-ground execution. From its base in Amsterdam, the firm quickly built a reputation for creative, results-driven public relations work, particularly within the travel, tourism, leisure, and entertainment industries. Over the years, Leads PR has grown into an award-winning agency that remains part of the Dutch PR Group, serving clients across the Netherlands, the Benelux region, and throughout Europe.

Core Focus and Approach

Leads PR specialises in public relations and corporate communications in the broadest sense. The agency is known for its tailored campaigns that blend strategic advice with hands-on implementation. Rather than simply offering recommendations, Leads PR takes responsibility for executing the strategies it develops. This hands-on approach is supported by a wide network of contacts that extends beyond traditional journalists to include analysts, trend watchers, and key influencers across the media universe. The agency’s creativity is driven by a genuine passion for the work, which manifests in personalised thinking and a deep understanding of how to connect clients with their target audiences. Based in Amsterdam, the agency leverages its location in the Netherlands to serve both local and international clients, often coordinating campaigns that span multiple European markets.

Services and Specialties

Leads PR offers a comprehensive range of communications services tailored to the needs of its clients. While the agency’s core expertise lies in the travel, tourism, leisure, and entertainment sectors, its capabilities extend to broader corporate communications and reputation management. Typical services provided by Leads PR include:

• Strategic public relations and communications planning
• Press office and media relations management
• Corporate communications and reputation management
• Crisis communications and issues management
• Content creation and editorial services
• Event management and experiential marketing
• Digital and social media strategy
• Influencer and stakeholder engagement
• International campaign coordination across Europe
• Brand storytelling and narrative development

These services are delivered with a focus on measurable outcomes and long-term relationship building. Leads PR’s approach is deeply rooted in networking and personalised contact, ensuring that each campaign is crafted to resonate with specific audiences and media channels.

Who Benefits from Leads PR

Leads PR is an excellent fit for organisations in the travel, tourism, leisure, and entertainment industries that require a communications partner with deep sector knowledge and a proven track record. The agency is particularly well-suited for companies looking to expand their presence in the Netherlands, the Benelux region, or across Europe. Additionally, businesses in need of a full-service press office or those facing complex reputation challenges will find value in Leads PR’s strategic counsel and execution capabilities. The agency’s combination of creative thinking, extensive media networks, and international reach makes it a strong choice for both established brands and emerging players seeking to build or enhance their public profile. Based in Amsterdam, Leads PR offers a blend of local expertise and European-wide perspective, making it a reliable partner for clients navigating the dynamic communications landscape in the Netherlands and beyond.