Leads United

Leads United is a communications agency based in Aartselaar, Belgium, that provides public relations and communications services across Belgium, Luxembourg, and the Netherlands. Founded in 1993, the agency has developed a strong foundation in media relations, internal communications, and crisis communications, while also adapting to the evolving digital landscape with expertise in new social media tools such as blogging, RSS feeds, podcasts, wikis, and videocasts. Leads United focuses on helping clients highlight their brands, ideas, and activities in the minds of relevant target audiences, operating as a full-service agency that has grown from a high-tech and Internet portfolio to serve a diverse range of sectors.

Core Services and Specialties

Leads United’s service offerings are built around three core pillars: media relations, internal communication, and crisis communication. These areas form the backbone of the agency’s work, supported by a strong emphasis on social media integration. The agency uses new media tools as practical instruments to achieve communication objectives, rather than as standalone tactics. Below is a list of likely services based on the agency’s stated expertise and industry keywords:

• Crisis communications planning and management
• Media relations and press office support
• Internal communications strategy and execution
• Social media strategy (blogging, podcasts, videocasts, RSS feeds, wikis)
• Public relations and communications consulting
• Brand messaging and audience targeting
• Consumer internet and technology PR
• Information technology and services communications

These services are delivered with a focus on both traditional and digital channels, ensuring that clients can reach their audiences through multiple touchpoints. Leads United has developed specialized expertise in applying new social media tools to each of its core areas, making it a versatile partner for organizations navigating the changing communications landscape.

Client Focus and Industry Expertise

Leads United originally started with a high-tech and Internet portfolio, which shaped its early expertise in consumer internet, information technology, and services. Over time, the agency expanded into a full-service agency working for major-league clients in a wide range of sectors, including government bodies and non-profit organizations. The agency’s keywords—such as consumer internet, consumers, internet, and information technology & services—indicate a strong affinity for technology-driven businesses, but its growth into other sectors shows adaptability. Whether helping a tech startup launch a product or assisting a government agency in internal communications, Leads United tailors its approach to the specific needs of each client.

The agency’s experience in crisis communications is particularly relevant for organizations in fast-moving industries like consumer internet, where reputation management is critical. Similarly, its internal communications expertise supports companies looking to improve employee engagement and alignment during periods of change. Leads United’s work across Belgium, Luxembourg, and The Netherlands positions it as a regional player with local market knowledge.

Approach and Credentials

Leads United’s approach is centered on clarity and results: highlighting clients’ brands, ideas, and activities in the minds of relevant target audiences. The agency does not rely on generic tactics but instead uses a mix of traditional media relations and modern digital tools to achieve communication objectives. For example, its use of RSS feeds and wikis for internal communications, or podcasts and videocasts for external campaigns, demonstrates a willingness to experiment with formats that resonate with specific audiences. The agency was formed in 1993 and has since built a reputation for pragmatic, outcome-driven work.

Headquartered at 8 Mastboomstraat in Aartselaar, Flanders, Belgium, Leads United operates from a central location in the Benelux region. The agency is now part of LEWIS PR, a global communications group, which provides access to a broader network and resources. For more information, clients can visit www.lewispr.be.

Who Leads United Is a Good Fit For

Leads United is a solid choice for organizations seeking a regional PR agency with deep expertise in crisis communications, media relations, and internal communications. It is particularly well-suited for technology companies, consumer internet brands, and information technology firms operating in Belgium, Luxembourg, or The Netherlands. Government bodies and non-profits may also benefit from the agency’s structured approach to internal communication and public relations. While the agency is no longer operating independently under its own name, its legacy and integration into LEWIS PR means clients can still access the same experienced team and proven methodologies from Aartselaar, Belgium.