Lekker Anders Dag

Lekker Anders Dag is a public relations and communications agency based in Nijmegen, Netherlands, with a distinct focus on community-oriented and child-friendly initiatives. The agency specializes in campaigns that promote active lifestyles, traffic safety, and educational engagement, particularly around school communities. Their work often centers on making everyday routines—like the school commute—more enjoyable and meaningful for families.

Core Focus Areas and Services

Lekker Anders Dag operates at the intersection of public relations, social media campaigning, and community engagement. Their services are tailored to non-profit organizations, government bodies, and B2C audiences, particularly those involved in education, mobility, and child welfare. The agency’s expertise includes creating and managing campaigns that encourage parents and children to adopt healthier, safer travel habits, such as walking or cycling to school. They also specialize in organizing kindvriendelijke evenementen (child-friendly events) and developing educatieve spellen (educational games) and speurspelletjes (scavenger hunts) that make learning and movement fun. Key services include:

• Public relations & communications strategy development
• Social media campaign management for community and government clients
• Event planning and promotion for school communities and families
• Creation of educational apps and interactive games
• Traffic safety and mobility stimulation campaigns
• Seizoensgebonden activiteiten (seasonal activities) for children and parents

Methodology: A Playful, Community-Driven Approach

The agency’s methodology is built around the idea of making positive change feel like play. Instead of relying on traditional, top-down communication, Lekker Anders Dag designs initiatives that invite participation through fun and spontaneity. For example, their core concept—“verander je route” or “change your route”—encourages families to take a different path to school, turning a routine trip into a game. This approach not only reduces traffic congestion around schools but also promotes physical activity and quality time between parents and children. The agency leverages social media campaigns to spread these ideas, often using user-generated content and local influencers to build momentum. By focusing on the emotional benefits—like “meer tijd, meer aandacht” (more time, more attention)—Lekker Anders Dag creates messaging that resonates deeply with parents and school communities, making the campaign feel less like an obligation and more like a shared adventure.

Location and Local Impact

Based in Nijmegen, Netherlands, Lekker Anders Dag is deeply rooted in the local community. Nijmegen, known for its family-friendly atmosphere and emphasis on cycling and walking, provides a natural backdrop for the agency’s work. The agency’s proximity to schools and government bodies in Gelderland allows them to pilot and refine campaigns that can later scale to other regions. Their understanding of the Dutch school system and local traffic regulations means they can design initiatives that are both practical and culturally relevant. For instance, the agency has worked on projects that involve schoolplein (schoolyard) redesigns and schoolreisje (school trip) planning, ensuring that every activity aligns with broader goals of mobiliteit stimuleren (stimulating mobility) and verkeersveiligheid (traffic safety). This local expertise makes Lekker Anders Dag a valuable partner for municipalities and non-profits looking to engage families in a meaningful way.

Who Lekker Anders Dag Is Best Suited For

Lekker Anders Dag is an ideal choice for government agencies, non-profit organizations, and educational institutions that want to promote active lifestyles, community bonding, and traffic safety among families. Their playful, non-corporate approach works well for campaigns targeting parents and children, especially in school settings. The agency is also a good fit for B2C brands that align with child-friendly values and want to support community initiatives. However, they may not be the best match for high-tech or corporate clients seeking traditional media relations or crisis communications. If your organization values creativity, local engagement, and a genuine connection with families, Lekker Anders Dag in Nijmegen, Netherlands, offers a refreshingly effective approach to public relations and communications.