Let It Shine

Let It Shine is a public relations and communications agency based in Spokane, Washington, United States, operating from its headquarters at 2617 W Dell Dr. Founded in 2006, the firm provides a blend of public relations, marketing, and communications services, alongside web development and coaching. The agency positions itself as a resource for organizations seeking to refine their messaging and strengthen their public presence, with a particular emphasis on message development and dynamic speaking.

Services and Capabilities

Let It Shine offers a range of services that span both traditional PR functions and complementary digital and coaching offerings. The agency’s core capabilities include public relations strategy, media relations, and message development, which help clients craft clear, consistent narratives for their audiences. Additionally, the firm provides web development services, enabling clients to align their online presence with their broader communications goals. Let It Shine also offers dynamic speaking and coaching services, which are designed to help executives and spokespeople deliver impactful presentations and handle media interactions effectively. These services are supported by a broader marketing approach that integrates public relations with information technology and services, reflecting the agency’s understanding of how digital tools can amplify communication efforts.

• Public relations strategy and media relations
• Message development and storytelling
• Web development and digital presence management
• Dynamic speaking and presentation coaching
• Marketing and communications planning

Who They Help

Let It Shine primarily serves clients in the public relations and communications industries, as well as organizations in the information technology and services sectors. The agency’s focus on web development and digital tools suggests it works with businesses that need to integrate their online platforms with their PR strategies. Its coaching and speaking services indicate a client base that includes executives, entrepreneurs, and public figures who require polished communication skills. The firm’s location in Spokane also positions it to serve clients across the Pacific Northwest and beyond, offering both local expertise and the ability to work with national or international organizations.

Approach and Philosophy

The agency’s approach centers on the idea that effective communication requires clarity and authenticity. Let It Shine emphasizes message development as a foundational step, helping clients distill complex ideas into simple, memorable narratives. This is paired with a hands-on coaching component, where the agency works directly with individuals to improve their speaking and presentation abilities. The inclusion of web development services suggests a holistic view of communications, where a client’s digital footprint is treated as an extension of their brand story. Let It Shine’s integration of information technology and services into its PR offerings reflects a practical, results-oriented mindset, focusing on measurable outcomes rather than abstract promises.

Location and Credentials

Headquartered at 2617 W Dell Dr in Spokane, Washington, United States, Let It Shine has been serving clients since 2006. Spokane’s position as a growing hub for technology and business in the Inland Northwest provides the agency with access to a diverse range of industries, from healthcare to tech startups. The agency’s longevity in the market—over 15 years—indicates a track record of sustained client relationships and adaptability to changing media landscapes. While specific client names are not listed, the agency’s focus on public relations and communications services suggests experience across multiple sectors, with an emphasis on helping organizations navigate complex communication challenges.

Let It Shine is a good fit for businesses and individuals who need more than just press releases—those seeking a partner that can help shape their overall messaging, improve their public speaking skills, and build a cohesive digital presence. Its blend of PR, coaching, and web development makes it particularly suitable for small to mid-sized organizations in the tech or professional services sectors, as well as for leaders looking to enhance their personal brand. Located in Spokane, the agency offers a local touch with a broad service set, making it a viable option for clients across the United States who value a personalized, integrated approach to communications.