Liever communicatiever

Liever communicatiever is a public relations and communications agency that focuses on helping organisations become more communicative from the inside out. Based in the Netherlands, the firm works with clients who understand that communication is no longer the sole domain of specialists, but a core competency for every professional. The agency’s name itself is a mission statement: it encourages everyone to become a more willing and effective communicator.

Industry Focus and Core Philosophy

The agency operates squarely within the public relations and communications services sector. Rather than offering a broad, generalist approach, Liever communicatiever zeroes in on the internal dynamics that drive external success. The founders, Lonieke de Ruiter and Cecile Snijders, believe that sustainable growth and strong client relationships are built on the ability to respond quickly to change. This requires an organisation where communication flows naturally between internal teams and external stakeholders. Liever communicatiever does not simply execute campaigns; it works to embed a communicative mindset across the entire organisation.

Services and Methodology

While a specific service menu is not provided, agencies of this type typically offer a range of capabilities aligned with their philosophy. Based on the agency’s stated focus on making every professional a better communicator, likely offerings include:

• Communication training and coaching for professionals at all levels
• Internal communications strategy and change management support
• Public relations counsel and media relations training
• Strategic messaging and narrative development
• Workshops on stakeholder engagement and dialogue
• Organisational communication audits and maturity assessments
• Coaching for leadership on transparent and authentic communication

Liever communicatiever’s methodology is built on a partnership model. Rather than delivering a one-size-fits-all solution, the agency works with clients to identify where communication gaps exist and what specific skills or processes need to be strengthened. The goal is not to make the agency indispensable, but to make the client organisation more self-sufficient and communicative over time. This approach is particularly valuable for companies undergoing rapid growth, digital transformation, or cultural change.

Location and Client Fit

Liever communicatiever is based in the Netherlands, serving clients who are ready to move beyond traditional PR tactics. The agency is a strong fit for organisations that recognise communication as a strategic lever for growth, not just a support function. It is especially well-suited for medium to large companies, professional services firms, and non-profits that need to improve internal alignment before they can effectively communicate externally. Teams that are experiencing silos, misalignment, or a lack of cohesive messaging will find Liever communicatiever’s approach particularly useful. The agency is also a good partner for leaders who want to model better communication from the top down, creating a culture where every employee feels empowered to contribute to the organisation’s story.