Life On Her Terms Media

Life On Her Terms Media is a public relations and communications agency based in Newcastle, New South Wales, Australia. Founded in 2016, the firm combines PR consulting, media training, and digital marketing with a distinct mission: to close the media gender gap by equipping women with the skills and confidence to engage with journalists and share their expertise. Unlike traditional agencies that handle all media outreach for clients, Life On Her Terms Media positions itself as a coaching and consulting practice, teaching business owners, entrepreneurs, and marketers how to land media coverage themselves.

Specialized Services and Offerings

Life On Her Terms Media focuses on several interconnected service areas that blend public relations with education and empowerment. Core offerings include:

• Media training and coaching for women entrepreneurs and small business owners
• Public relations strategy and consulting for female-led businesses
• Copywriting and content creation for media pitches and press releases
• Digital marketing support, including visibility and thought leadership strategies
• Success coaching and personal branding for professional women
• Online courses and workshops on media pitching and publicity

The agency’s flagship program, the Publicise Yourself Academy, is an online course with over 22 modules that teaches participants how to secure media coverage in as little as 10 minutes a day. This self-paced curriculum covers everything from crafting a compelling pitch to building relationships with journalists, all without relying on paid advertising. Life On Her Terms Media also offers stand-alone modules that keep clients current with media trends, allowing them to act quickly on opportunities such as live video appearances or influencer outreach.

Methodology and Approach

Life On Her Terms Media’s methodology is grounded in the belief that women are systematically underrepresented as quoted sources and experts in media. Citing data from the Women In Media Gender Scorecard Report—which shows men account for 70% of quoted sources and dominate sections like sport (82% male), politics (59% male), and finance (63% male)—the agency takes a proactive stance. Instead of waiting for media outlets to change their sourcing habits, Life On Her Terms Media empowers women to pitch directly to journalists and claim their space in the public conversation.

The agency’s approach is educational and practical. Clients learn to identify media opportunities, craft pitches that resonate with editors, and maintain a consistent visibility strategy. The Publicise Yourself Academy is designed to fit into busy schedules, with materials that help users send pitches, record videos, or contact influencers before their first morning meeting. This hands-on model ensures that women do not just receive PR services but gain lasting skills to manage their own media presence. Life On Her Terms Media also provides one-on-one consulting and coaching for those who need personalized guidance, blending group learning with tailored support.

Location and Client Fit

Based in Newcastle, Australia, Life On Her Terms Media serves clients both locally and nationally. Newcastle, a coastal city in New South Wales, offers a dynamic business environment that complements the agency’s focus on empowering women in media. The firm’s remote-friendly services, including online courses and virtual coaching, make it accessible to women across Australia and beyond. Life On Her Terms Media is particularly well-suited for female entrepreneurs, small business owners, and marketers who want to build their own media skills rather than rely on a traditional PR agency. It is also a strong fit for women in male-dominated industries—such as finance, technology, or sport—who seek to increase their representation in media and establish themselves as thought leaders.