Link Strategies LLC

Based in Des Moines, United States, Link Strategies LLC has operated from its headquarters at 321 E Walnut St since 1999. The agency sits at the intersection of political consulting and public relations, serving clients who need to navigate complex public opinion landscapes. Des Moines, as the capital of Iowa and a frequent early proving ground for national political strategies, provides a fitting home for a firm that specializes in campaigns, ballot initiatives, and voter contact. Over more than two decades, the agency has built a reputation for integrating research, messaging, and media execution into cohesive campaign programs.

Core Services and Campaign Expertise

Link Strategies LLC focuses on the mechanics of running successful campaigns, particularly those involving public referenda, fundraising drives, and mass tort recruitment. The agency's approach is built on three pillars: detailed research, effective messaging, and targeted voter contact. In practice, this means the firm conducts thorough opposition and theme research, distills findings into easily digestible documents, and then crafts messaging that resonates with specific audiences. Their service offerings are tailored to both political and issue-based campaigns, with a strong emphasis on media buying and production across digital, television, and direct mail channels. The agency also manages phone banking operations and list targeting, ensuring that every dollar spent on outreach reaches the right households.

• Ballot initiative and referendum campaign management
• Media buying and production (digital, television, radio, print)
• Opposition research and vulnerability analysis
• Message development and organizational strategy
• Voter contact programs (phone, mail, door-to-door)
• Fundraising strategy and execution
• Mass tort recruitment and issue advocacy
• International campaign consulting

Research-Driven Messaging and Media Strategy

What distinguishes Link Strategies LLC is its insistence on coupling research with every tactical decision. The firm does not simply produce ads or mailers; it first identifies themes that resonate and vulnerabilities to exploit. This research phase is designed to be user-friendly, meaning the resulting documents are structured for quick comprehension by campaign staff and stakeholders. From there, the messaging team—drawing on decades of combined experience—builds narratives that can be delivered through paid media, earned coverage, or direct voter contact. The agency’s media buying and production services are integrated directly into this process, allowing for seamless transitions from strategy to creative to placement. Whether the campaign is local, statewide, or international, the same disciplined methodology applies.

Targeted Voter Contact and Paid Media

The final piece of the Link Strategies LLC model is execution. The firm specializes in highly targeted paid media campaigns, using research and messaging to inform where and how to reach voters. This includes everything from television and digital advertising to direct mail and phone banking. The agency's experience with initiatives and referenda means it understands the unique legal and strategic constraints of issue-based campaigns, where persuasion often requires educating the electorate on complex topics. For clients involved in mass tort recruitment, the firm applies similar targeting principles to identify and engage potential claimants. The combination of research, messaging, and targeted contact allows Link Strategies LLC to offer a full-service solution for organizations that need to move public opinion or drive specific actions.

Who Should Work with Link Strategies LLC

This agency is a strong fit for political committees, advocacy groups, trade associations, and law firms involved in ballot measures, fundraising, or mass tort cases. Organizations that value data-driven strategy and want a partner with a proven track record in Iowa and beyond will find Link Strategies LLC a practical choice. The firm's focus on research and targeted media makes it particularly useful for campaigns that need to operate efficiently under tight budgets or timelines. While the agency is headquartered in Des Moines, its work spans domestic and international clients, making it accessible to any organization seeking a disciplined, research-first approach to public relations and communications.