LLYC

LLYC is a global consulting firm headquartered in Madrid, Spain, that specializes in public relations and communications. Founded in 1995, the firm has developed a strong reputation for helping organizations navigate complex reputational and corporate challenges. With a team of over 1,385 professionals spread across 13 countries, LLYC combines deep local market knowledge with an international perspective. The agency reported operational revenues of 43.2 million euros in 2024, reflecting its steady growth and established presence in the communications sector. Based at 88 Calle de Lagasca in the heart of Madrid, LLYC serves clients ranging from multinational corporations to emerging companies, focusing on strategies that enhance and protect business value.

Core Expertise in Reputation and Corporate Affairs

LLYC’s primary strength lies in managing and building corporate reputation. The agency offers specialized services in reputation management, financial communication, and crisis and risk management. By understanding the nuances of local markets, particularly in Spain and across Latin America, LLYC helps clients anticipate and respond to public perception challenges. The firm also provides ESG consulting, assisting companies in articulating their environmental, social, and governance commitments in a credible and impactful way. This focus on corporate affairs makes LLYC a valuable partner for businesses undergoing significant changes, such as mergers, acquisitions, or leadership transitions, where clear and strategic communication is critical.

Specialized Communications for Healthcare and Digital Marketing

In addition to its corporate work, LLYC has developed a dedicated practice in healthcare communications. The agency aims to improve health outcomes through effective messaging, working with pharmaceutical companies, healthcare providers, and public health organizations. This specialization requires a deep understanding of regulatory environments and patient advocacy, areas where LLYC’s team demonstrates notable expertise. On the digital side, LLYC offers comprehensive digital marketing strategies, including content creation, social media management, and data-driven campaigns. These services help clients engage with their audiences in a rapidly evolving media landscape, integrating traditional PR tactics with modern digital tools.

Services and Specialties

LLYC provides a broad range of communications and consulting services tailored to its clients’ needs. Below is a list of likely specialties based on the agency’s focus areas:

• Reputation management and corporate positioning
• Financial communication and investor relations
• Crisis and risk management
• ESG consulting and sustainability reporting
• Healthcare communications and patient advocacy
• Digital marketing and social media strategy
• Public affairs and government relations
• Internal communications and change management
• Content marketing and storytelling
• Startup incubation through LLYC Venturing

These services are supported by the agency’s commitment to diversity and social impact. Through its Fundación José Antonio Llorente, LLYC supports vulnerable groups and fosters an inclusive work environment, which also informs its client work by promoting authentic and responsible communication.

Who LLYC Works With

LLYC is a good fit for large corporations and organizations that require sophisticated, multi-market communications support. Companies in regulated industries—such as finance, energy, and healthcare—will benefit from the agency’s expertise in crisis management and financial communication. The firm also serves startups and scale-ups through its LLYC Venturing initiative, which invests in early-stage communications and marketing companies. Clients based in Madrid, elsewhere in Spain, or across Latin America will appreciate LLYC’s deep local roots and its ability to execute global strategies from its Spanish headquarters. For any organization seeking to protect its reputation, communicate effectively with stakeholders, or navigate complex public affairs, LLYC offers a comprehensive and experienced partner.