Long Run Works

Long Run Works is a London-based story innovation business founded in 2015. The agency works primarily with startups, charities, and enterprises that have ideas aimed at making the world more sustainable, inclusive, and healthy. Rather than positioning itself as a traditional PR firm, Long Run Works focuses on helping clients craft compelling narratives that cut through noise and attract the attention their ideas deserve. The team operates from New Zealand House in central London, United Kingdom, serving a diverse range of clients across sectors including cleantech, education, conservation, and health and wellbeing.

How Long Run Works Helps Clients

The agency's core approach revolves around giving good ideas stronger stories. This is rooted in the understanding that storytelling has been fundamental to human communication for millennia, and that a well-crafted narrative can help organizations with limited resources gain disproportionate attention. Long Run Works applies this philosophy through three main channels: campaigns, culture, and coaching. The campaigns side involves developing and executing integrated communications strategies. The culture work focuses on embedding storytelling capabilities within client organizations. The coaching element helps individuals and teams become more effective communicators. This three-pronged approach allows Long Run Works to address both short-term communications needs and long-term organizational change. The agency also challenges conventional expectations about what an agency can do, often blending strategic consulting with creative execution.

Services and Specialties

Long Run Works offers a range of services tailored to clients focused on sustainability, inclusivity, and health. Based on the agency's stated focus areas and keywords, typical services include:

• Campaign strategy and execution for social and environmental causes
• Brand strategy and messaging for mission-driven organizations
• Social media management and youth engagement campaigns
• Behaviour change communications and ethical comms
• Content creation, including interactive presentations and collaborative diagramming
• Insights and research to inform communications strategies
• Project management for multi-stakeholder campaigns
• AI-powered diagramming and data security considerations for digital storytelling
• Diversity, inclusion, and equity communications
• Crisis comms and issue management for cleantech and conservation clients

The agency's work often intersects with topics like responsible consumption, future cities, resource efficiency, and edtech. Long Run Works has particular depth in cleantech and conservation, where it helps clients navigate complex stakeholder landscapes and communicate technical innovations to broader audiences. The team also brings experience in health and wellbeing communications, including campaigns that address public health challenges and promote healthy behaviours.

Location and Client Fit

Based in London, United Kingdom, Long Run Works is well-positioned to serve clients across the UK and Europe. The agency's headquarters at New Zealand House in the SW1Y postcode area places it in the heart of Westminster, close to many policy organizations, NGOs, and corporate headquarters. This location is particularly advantageous for clients working on issues like future cities, conservation, and education policy, where proximity to decision-makers matters. Long Run Works is a good fit for organizations that are tired of traditional PR approaches and want a more strategic, story-driven partner. The agency works best with clients who are committed to sustainability, inclusion, and health, and who need help translating complex ideas into compelling narratives that resonate with customers, colleagues, and stakeholders. Whether you're a cleantech startup looking to launch a new product, a charity seeking to change public behaviour, or an enterprise embedding sustainability into your brand, Long Run Works offers a thoughtful, creative approach to communications that prioritizes impact over volume. The agency's focus on coaching also makes it suitable for organizations that want to build internal storytelling capabilities rather than relying solely on external support.