Look East
Look East is a public relations agency based in Gladstone (founded 2004).
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About Look East
Based in Gladstone, Missouri, United States, Look East is a public relations agency that has carved out a distinct niche in food and agriculture communications since its founding in 2004. While many PR firms focus broadly on media relations or brand awareness, Look East concentrates on a specific, measurable outcome: trust. The agency's work is grounded in the belief that a company's social license—the ongoing acceptance of its operations by consumers and stakeholders—depends less on facts and more on shared values. This focus on trust-building, backed by proprietary research, sets Look East apart in a crowded field of communications consultancies.
A Values-Based Approach to Communications
At the core of Look East's methodology is a peer-reviewed trust model that identifies three pillars: influential others, competence, and confidence. According to the agency's research, confidence—specifically, demonstrating that an organization shares its audience's values—is three to five times more important than simply providing scientific information. This insight drives Look East's strategy for clients in the food system, from farms to processors to consumer brands. Rather than simply crafting messages, the firm focuses on finding and communicating shared values that connect businesses with skeptical publics. This approach is particularly relevant for industries like food production and agriculture, where public trust has eroded in recent years.
Services and Capabilities
As a full-service agency, Look East offers a comprehensive suite of services designed to manage reputation and build long-term stakeholder confidence. While the firm is best known for its issues and crisis management work, its capabilities extend across the communications spectrum. Typical services include:
- Issues and crisis management
- Communication strategy and message development
- Branding and brand trust consulting
- Digital engagement and social media strategy
- Event planning and execution
- Stakeholder research and audience analysis
- Creative services including content creation and multimedia production
- Association management and membership communications
- Influencer network development and management
- Speaker training and industry-specific speech writing
Look East's multi-disciplined team can work across any sector of food and agriculture, leveraging an extensive network that spans the entire food system. This allows the agency to understand the broader perspective, from the farm to the processor to the consumer, and craft strategies that resonate at every point.
Who Look East Serves
Look East is best suited for organizations in the food and agriculture sectors that face complex trust challenges. This includes food producers, processors, ingredient suppliers, agricultural technology companies, and industry associations. The agency also works with brands that need to navigate consumer skepticism around food safety, sustainability, or production practices. Because Look East's model is based on research and values-based communication, it is particularly effective for clients who need to defend their social license or rebuild trust after a crisis. The agency's focus on B2B and B2C communication means it can serve both commodity groups and consumer-facing food brands. For any organization that operates in the food system and wants to move beyond simply providing information to actually connecting with stakeholders, Look East offers a proven, research-backed path forward.
Key facts
- Team size: 11-50 employees
- Headquarters: 2900 NE Brooktree Ln, Gladstone, Missouri, United States, 64119
- Address: 2900 NE Brooktree Ln , Gladstone Missouri United States 64119
- Annual revenue: 5300000
- SIC codes: 8742
Keywords & focus
Topics and areas Look East works with.
- issues crisis management
- association management
- public relations
- creative services
- event planning
- digital engagement
- public relations & communications services
- speaker suite
- agriculture
- consumer engagement
- food industry experts
- industry-specific speeches
- marketing and advertising
- values-based strategy
- public relations agencies
- b2b
- food production
- brand trust
- food system influence
- communication strategy
- stakeholder research
- communication tactics
- food and ag communication
- influencer network
- branding & pr
- issue and stakeholder research
- trust building
- branding
- digital marketing
- trust in food brands
- +13 more
Technologies
Outlook, Mimecast, Amazon AWS, Flywheel, Barracuda Networks, Slack, Google Dynamic Remarketing, Google Analytics, DoubleClick, Facebook Login (Connect), Twitter Advertising, DoubleClick Conversion, Facebook Custom Audiences, Mobile Friendly, Google Tag Manager, Shutterstock, WordPress.org, Bootstrap Framework, Typekit, Facebook Widget, Linkedin Marketing Solutions, reCAPTCHA, AddThis, YouTube, Rem...
Industries served by Look East
Look East works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Frequently asked questions about Look East
Common questions and answers about Look East, their services, location, and how to work with them.
- Where is Look East located?
- Look East is headquartered in Gladstone.
- What services does Look East offer?
- Look East offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Look East serve?
- Look East serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Look East a verified PR agency?
- Look East is listed on Online PR. Verification status is shown on their profile.
- How can I contact Look East?
- You can visit their website at http://www.lookeast.com
- How many reviews does Look East have?
- Look East has 0 client reviews with an average rating of 0.0 out of 5.
- When was Look East founded?
- Look East was founded in 2004.
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