Lore

Based in Daly City, United States, Lore is a public relations and communications agency that focuses on the intersection of technology, innovation, and social good. The firm has spent over a decade working with startups, studios, agencies, and organizations that are building the future—whether through virtual reality, augmented reality, artificial intelligence, or experimental products and content. Lore’s approach to PR is rooted in the belief that powerful ideas form the foundation of a great story, and that the best communications strategies don’t just check boxes—they drive conversation.

Specialized Industries and Expertise

Lore’s work is concentrated in sectors where innovation and creativity are central. The agency serves technology companies, particularly those in emerging fields like VR, AR, and AI, as well as startups that are pushing boundaries in design and brand purpose. Additionally, Lore works with studios, agencies, and organizations focused on social good, helping them articulate their missions and connect with audiences who care about impact. The agency’s keyword set—including design, social good, technology, startups, thought leadership, innovation, and brand purpose—reflects a deep understanding of how to position forward-thinking clients in a crowded media landscape.

Services Tailored to Innovation-Driven Clients

Lore offers a range of public relations and communications services designed to support companies that are shaping the next wave of products and ideas. While specific service offerings are not detailed, based on the industries and keywords associated with the agency, the following capabilities are likely part of their toolkit:

• Strategic media relations and storytelling for technology and innovation brands
• Thought leadership programs that position founders and executives as industry experts
• Product launch campaigns for VR, AR, AI, and experimental technology
• Brand purpose and social impact communications
• Content development including press releases, bylines, and case studies
• Crisis communications and reputation management for startups and studios
• Event and conference positioning to maximize visibility
• Digital and social media strategy aligned with PR goals

These services are designed to help clients cut through the noise and build meaningful connections with journalists, investors, and target audiences. Lore’s focus on platforms and strategies that advance stories about creativity and innovation ensures that each campaign is tailored to the client’s unique narrative.

Methodology and Approach

Lore’s methodology is grounded in the idea that PR should drive conversation, not simply fulfill a checklist. The agency emphasizes the power of a strong core idea as the starting point for every campaign. Rather than relying on generic tactics, Lore works to understand each client’s product, mission, and audience, then crafts a narrative that resonates. This approach is particularly effective for companies operating in fast-moving fields like virtual reality, augmented reality, and AI, where the media landscape is constantly evolving. By staying focused on the platforms and strategies that matter most, Lore helps clients maintain relevance and influence as attention shifts from one technology to the next.

Headquartered in Daly City, California, Lore operates from a location that places it near the heart of the tech and startup ecosystem in the San Francisco Bay Area. This proximity allows the agency to stay connected to the latest trends and innovations, while also serving clients across the United States and beyond. The agency’s work with organizations focused on social good further demonstrates its commitment to using communications as a tool for positive change.

Who Lore Is a Good Fit For

Lore is best suited for companies and organizations that are creating something new—whether it’s a cutting-edge technology, a groundbreaking design, or a social impact initiative. Startups and studios looking to build their brand from the ground up, established tech firms entering new categories, and nonprofits or purpose-driven brands seeking to amplify their mission will all find value in Lore’s services. The agency is particularly adept at working with clients who value thought leadership and want their stories to shape industry conversations rather than just announce product updates. If your organization is building the future and needs a PR partner that understands how to turn bold ideas into compelling narratives, Lore is worth considering.