LSG2G

LSG2G serves the deep tech and life sciences ecosystem, connecting investors, founders, and thought leaders through a community-driven platform. Founded in 2017 by Christian Soschner, the organization began as a series of informal lunch meetups in Europe and has since grown into a global network of over 20,000 members. While not a traditional PR agency, LSG2G provides communications and content services tailored to startups, scale-ups, and investment firms operating in high-complexity sectors like biotechnology, health tech, and life sciences.

How LSG2G Supports Its Community

The platform focuses on bridging the gap between technical innovation and public visibility. Through its monthly newsletter and the "Beginner’s Mind" podcast, LSG2G offers actionable insights, deep conversations with industry experts, and trend analysis that helps members position their work effectively. The community also hosts exclusive group coaching sessions, live webinars, and networking events, fostering connections that often lead to collaboration and investment opportunities. For deep tech entrepreneurs, LSG2G provides a structured way to share their stories, build credibility, and attract attention from relevant stakeholders.

Services and Specialties

Based on its community-focused model and the needs of its audience, LSG2G likely offers or facilitates the following services for its members:

• Content creation and distribution (newsletters, podcasts, articles)
• Thought leadership positioning for founders and investors
• Event planning and community management
• Media relations and storytelling for life sciences ventures
• Strategic communications consulting for deep tech startups
• Networking and matchmaking between innovators and capital

These services are designed to help members cut through the noise in a specialized, often misunderstood sector. LSG2G emphasizes trends in life sciences, highlighting investment growth and addressing opportunities in biotech, which positions its content as a valuable resource for those seeking to communicate complex scientific advances to broader audiences.

Based in Vienna, Austria

LSG2G operates from its headquarters at 103 Margaretenstrasse in Vienna, Austria, a city known for its growing startup ecosystem and strong research institutions. Being based in Vienna allows LSG2G to tap into central Europe’s deep tech talent pool while maintaining a global perspective through its digital community. The location also provides access to European life sciences hubs, regulatory networks, and investment clusters, which benefits members looking to scale across the continent. Christian Soschner, the founder, frequently leverages Vienna’s position as a bridge between Eastern and Western European innovation markets.

For deep tech startups, life sciences investors, and research-driven organizations seeking to build visibility and credibility in their sectors, LSG2G offers a practical, community-first approach to communications. Its focus on actionable insights and peer-to-peer learning makes it particularly suitable for early-stage ventures that need to establish thought leadership without a large marketing budget. Established companies looking to connect with the European deep tech ecosystem may also find value in LSG2G’s network and content offerings. By combining a local presence in Vienna with a global digital reach, LSG2G serves as a useful platform for those aiming to communicate effectively in the complex world of deep tech and life sciences.