Luna Comunicaciones

Founded in 2017 in Santiago, Chile, Luna Comunicaciones was established to address a growing need for integrated strategic communication services in a market where digital and traditional media increasingly overlap. The agency’s founders recognized that many organizations struggled to maintain consistent messaging across internal and external channels, particularly as stakeholder expectations evolved. With a focus on clarity and measurable outcomes, Luna Comunicaciones set out to offer a blend of public relations, content creation, and digital marketing support tailored to the Chilean business environment.

Core Services and Strategic Focus

Luna Comunicaciones operates at the intersection of public relations, corporate communications, and digital engagement. The agency’s service portfolio is built around helping organizations manage their reputation, connect with key audiences, and tell compelling stories. A central offering is media relations and press office management, which includes pitching stories to journalists, preparing spokespeople, and monitoring coverage. The agency also specializes in “vocería” (media spokesperson training), a critical service for executives who need to present their company’s message clearly during interviews or public appearances. Additionally, Luna Comunicaciones provides newsletter production and internal magazine creation, tools often used to strengthen employee engagement and align teams around company goals.

Beyond traditional PR, the agency has developed capabilities in digital marketing campaigns, social listening, and content calendar planning. These services allow clients to track conversations about their brand, respond to trends, and plan consistent messaging across platforms. Content development for websites and storytelling are also key areas, helping businesses craft narratives that resonate with both B2C audiences and broader stakeholders. The agency’s work in branding and strategic communication ensures that every piece of content—whether for a press release, a social media post, or an internal memo—reinforces the client’s core identity.

Specialized Offerings in Events and Training

Events and media training form another pillar of Luna Comunicaciones’ service suite. The agency plans and executes corporate events, product launches, and stakeholder meetings, managing logistics, invitations, and on-site coordination. These events are designed to foster direct relationships and generate positive media coverage. Media training sessions, meanwhile, are tailored to each client’s industry and communication challenges, focusing on message development, Q&A preparation, and non-verbal communication techniques. By preparing spokespeople for high-pressure situations, Luna Comunicaciones helps clients avoid missteps and maintain credibility during crises or major announcements.

The agency also offers audience analysis and social listening to refine communication strategies. By understanding who is talking about a brand and what they are saying, Luna Comunicaciones can adjust messaging in real time. This data-driven approach is particularly valuable for clients navigating sensitive topics or entering new markets. The combination of event management, training, and analytics positions the agency as a versatile partner for companies seeking both short-term impact and long-term reputation building.

Services and Specialties

• Media relations and press office management
• Media training for executives and spokespeople
• Corporate event planning and execution
• Content development for websites, newsletters, and internal magazines
• Digital marketing campaigns and social listening
• Branding and strategic communication consulting
• Audience analysis and stakeholder mapping
• Storytelling and content calendar planning
• Crisis communication support

Who Benefits from Luna Comunicaciones

Luna Comunicaciones is best suited for mid-sized to large companies in Chile that need a structured approach to public relations and digital communication. Organizations in industries such as retail, technology, finance, and professional services will find value in the agency’s ability to manage complex stakeholder ecosystems and produce consistent, high-quality content. The agency’s emphasis on media training and event management makes it a strong choice for firms preparing for product launches, mergers, or public-facing campaigns. Startups and established brands alike can benefit from Luna Comunicaciones’ integrated services, particularly if they lack in-house capacity for PR or digital marketing. Based in Santiago, the agency is well-positioned to serve clients throughout the Santiago Metropolitan Region and across Chile, offering local expertise combined with modern communication tools. For businesses seeking a reliable partner to handle everything from daily media monitoring to large-scale events, Luna Comunicaciones provides a practical, results-oriented solution.