LUYA

LUYA (LUYA AGENCY LIMITED) is a public relations and communications agency based in Chester, United Kingdom, with additional offices in Leeds and London. Founded in November 2017, the agency has built a reputation for delivering integrated PR, social media, and event services, particularly within the retail, property, leisure, and hospitality sectors. With a team of around 13 professionals, LUYA focuses on media relations, brand storytelling, and audience engagement to support business growth for its clients.

Specialist Expertise in Retail and Lifestyle Sectors

LUYA has developed a strong niche in the retail and lifestyle sectors, with particular depth in food and drink marketing, leisure attraction promotion, and property development marketing. The agency is known for its work with Søstrene Grene, a Scandinavian-inspired homewares brand, where it serves as the national PR partner. This relationship involves managing store launches, media introductions, and ongoing brand storytelling to support the brand's UK expansion. LUYA's expertise extends to brand design and creative services, helping clients craft cohesive visual identities that resonate with target audiences across both consumer and trade press.

Integrated Services: From Strategy to Execution

LUYA offers a comprehensive range of services that blend traditional public relations with digital marketing and creative capabilities. The agency's approach typically begins with campaign strategy and planning, followed by content creation, media outreach, and content scheduling. Key service areas include:

• Public relations and media relations (consumer and trade press)
• Digital PR and social media management
• Paid social campaigns and influencer marketing
• Graphic design, brand design, and web design
• Video marketing and content creation
• Event planning and management
• Campaign planning, strategy, and consulting

This integrated model allows LUYA to manage the full customer journey, from awareness through engagement to conversion. The agency's work in digital marketing includes social media management, paid social campaigns, and influencer partnerships, while its creative team handles graphic design, brand design, and video marketing. This combination of PR, marketing, and design services makes LUYA a versatile partner for brands seeking cohesive, multi-channel campaigns.

Client Focus and Sector Experience

LUYA primarily serves clients in the retail, property development, leisure, and hospitality sectors. The agency's experience with brand storytelling for retail and food and drink sector marketing is particularly notable, as it understands the nuances of driving footfall, launching new products, and building brand loyalty. In property development marketing, LUYA helps developers communicate their vision to potential buyers and investors through targeted media outreach and event-based campaigns. The agency also works with leisure attractions, using audience engagement strategies and influencer partnerships to drive visitation and positive word-of-mouth.

LUYA's client portfolio includes both established brands and growing businesses, with a focus on those looking to expand their presence in the UK market. The agency's work with Søstrene Grene demonstrates its ability to support international brands entering the UK, managing everything from press office functions to store launch events. This mix of local expertise and sector-specific knowledge makes LUYA a practical choice for businesses in the retail, property, leisure, and hospitality sectors.

Who LUYA Is Best Suited For

LUYA is a good fit for businesses in the retail, property, leisure, and hospitality sectors that need a full-service PR and marketing partner. Companies looking for an agency that can handle both traditional media relations and digital marketing, including social media, paid campaigns, and influencer outreach, will find LUYA's integrated approach valuable. The agency is particularly suited for brands undergoing expansion, whether through new store openings, property launches, or market entry into the UK. With its base in Chester, United Kingdom, and additional offices in Leeds and London, LUYA offers national coverage while maintaining a focused, hands-on service model.