Lyons Broadcast PR

Based in Kensington, Maryland, United States, Lyons Broadcast PR operates just outside of Washington, D.C., in a market dense with media outlets, government agencies, and national associations. This location provides the agency with proximity to major broadcast networks and policy influencers, which is a natural advantage for a firm focused exclusively on broadcast media relations and video production. The agency serves clients across the United States, leveraging its Kensington base to coordinate media campaigns that often involve national or regional broadcast coverage.

Core Services and Broadcast Specialization

Lyons Broadcast PR is a specialized public relations and communications agency that concentrates on broadcast media. The firm’s work is built around helping organizations tell their stories through television, radio, and digital video. Unlike generalist PR agencies, Lyons Broadcast PR dedicates its entire practice to the production and placement of broadcast content. This includes satellite media tours (SMTs), radio media tours, podcast media tours, and public service announcement (PSA) campaigns. The agency also offers full-service video production, handling everything from scripting to final editing. A significant portion of their work involves media campaign customization, ensuring that each interview segment or video piece aligns with a client’s messaging goals and target audience. The agency manages the entire process of media outreach coordination, from scheduling interviews to distributing content through media distribution channels. They produce detailed media reports to track the success of each campaign, providing clients with data on the reach and impact of their broadcast appearances.

Services and Expertise

Lyons Broadcast PR’s expertise is centered on the logistics and execution of broadcast media campaigns. Their service offerings are designed to support clients who need to secure high-quality media interviews, create compelling video content, or launch public awareness initiatives. The agency is particularly known for its work with satellite media tours, which can be conducted in-studio, virtually, or on-location. They also specialize in radio media tours and podcast media tours, expanding a client’s reach across different audio platforms. Beyond interviews, the firm produces PSA campaigns for non-profit and government clients, as well as corporate videos and multimedia content. Their capabilities include:

• Satellite Media Tours (in-studio, virtual, on-location)
• Radio Media Tours
• Podcast Media Tours
• Public Service Announcement (PSA) Campaigns
• Full-Service Video Production
• Broadcast Media Planning and Scheduling
• Media Outreach Campaign Coordination
• Media Content Creation and Distribution
• Media Reports and Analytics
• Targeted Broadcast Interviews and Media Placement

This list reflects the agency’s deep focus on broadcast media relations, with every service aimed at helping clients connect with key audiences through television, radio, and digital audio. The agency’s expertise in media campaign management ensures that each project is executed efficiently, from initial planning through final reporting.

Ideal Clients and Fit

Lyons Broadcast PR is best suited for organizations that need to reach broad or targeted audiences through broadcast media. This includes public relations and communications teams at corporations, non-profit organizations, government agencies, and associations. The agency is a strong fit for clients launching a new product, promoting an initiative, or managing a crisis that requires a national media presence. Their focus on broadcast PR is particularly valuable for clients who want to appear on morning shows, news programs, or talk radio without managing the complex logistics themselves. Lyons Broadcast PR also serves clients who need to produce high-quality video content for their own websites, social media channels, or internal communications. Because the agency specializes in a narrow set of services, it works best for clients who already have a clear communications strategy and need expert execution in the broadcast space. Organizations looking for a full-service PR agency that handles media relations, social media, and content marketing may need to supplement Lyons Broadcast PR’s work with other partners. However, for any campaign that relies heavily on broadcast interviews, PSAs, or video production, Lyons Broadcast PR offers deep, specialized expertise that generalist agencies cannot match. The firm’s location in Kensington, Maryland, gives it a strategic foothold in the D.C. media market, which is an added benefit for clients targeting national news or policy-related audiences.